Marketing and environmental management system and quality: business concepts and strategies

This article presents some reflections on how to understand the relationship between quality and environmental management with the implementation of marketing strategies within and outside organizations. The article is characterized by being theoretical-practical, based on documentary anddes...

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Detalles Bibliográficos
Autores principales: Cardona-Arbeláez, Diego Alonso, Ramírez-Molinares, Carlos, Barrios, Harold Andrés
Formato: Revistas
Lenguaje:Español
Publicado: EFIM Ediciones 2019
Acceso en línea:http://www.revistaanfibios.org/ojs/index.php/afb/article/view/44