Biblioteca Digital de VanguardiaMarketing and environmental management system and quality: business concepts and strategies
This article presents some reflections on how to understand the relationship between quality and environmental management with the implementation of marketing strategies within and outside organizations. The article is characterized by being theoretical-practical, based on documentary anddes...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2019
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/44 |
| _version_ | 1782333984016957440 |
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| author | Cardona-Arbeláez, Diego Alonso Ramírez-Molinares, Carlos Barrios, Harold Andrés |
| author_facet | Cardona-Arbeláez, Diego Alonso Ramírez-Molinares, Carlos Barrios, Harold Andrés |
| author_sort | Cardona-Arbeláez, Diego Alonso |
| collection | Revista |
| description | This article presents some reflections on how to understand the relationship between quality and environmental management with the implementation of marketing strategies within and outside organizations. The article is characterized by being theoretical-practical, based on documentary anddescriptive research, texts related to the proposed theme are used, looking at international qualitystandards that apply to any type of companies to global level. |
| format | Revistas |
| id | anfibios-article-44 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2019 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-442020-06-17T05:39:30Z Marketing and environmental management system and quality: business concepts and strategies Marketing y sistema de gestión ambiental y calidad: conceptos y estrategias empresariales Cardona-Arbeláez, Diego Alonso Ramírez-Molinares, Carlos Barrios, Harold Andrés This article presents some reflections on how to understand the relationship between quality and environmental management with the implementation of marketing strategies within and outside organizations. The article is characterized by being theoretical-practical, based on documentary anddescriptive research, texts related to the proposed theme are used, looking at international qualitystandards that apply to any type of companies to global level. Este artículo presenta algunas reflexiones en torno a cómo entender la relación que existe entre las gestiones de la calidad y del medio ambiente con la implementación de estrategias de marketing al interior y exterior de las organizaciones. El artículo se caracteriza por ser teórico-práctico, se fundamenta en una investigación documental y descriptiva, se utilizan textos relacionados con la temática planteada, analizándose, normas de calidad internacionales que aplican a cualquier tipo de empresas a nivel mundial EFIM Ediciones 2019-10-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares Texto Text application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/44 10.37979/afb.2019v2n2.44 Anfibios; Vol 2 No 2 (2019): Julio - Diciembre 2019; 11-22 Anfibios; v. 2 n. 2 (2019): Julio - Diciembre 2019; 11-22 Revista científica anfibios; Vol. 2 Núm. 2 (2019): Julio - Diciembre 2019; 11-22 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/44/44 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/44/52 Derechos de autor 2019 Revista científica anfibios |
| spellingShingle | Cardona-Arbeláez, Diego Alonso Ramírez-Molinares, Carlos Barrios, Harold Andrés Marketing and environmental management system and quality: business concepts and strategies |
| title | Marketing and environmental management system and quality: business concepts and strategies |
| title_full | Marketing and environmental management system and quality: business concepts and strategies |
| title_fullStr | Marketing and environmental management system and quality: business concepts and strategies |
| title_full_unstemmed | Marketing and environmental management system and quality: business concepts and strategies |
| title_short | Marketing and environmental management system and quality: business concepts and strategies |
| title_sort | marketing and environmental management system and quality: business concepts and strategies |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/44 |