Positioning Strategies: A Review of the Role of Commercial Teams

The current competitive landscape in organizations, characterized by highly demanding consumers with respect to products and services that meet their needs, has generated challenges and challenges increasingly changing and dynamic, leading organizations to strengthen their commercial teams, adapting...

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Detalles Bibliográficos
Autor principal: Prieto-Flórez, Javier
Formato: Revistas
Lenguaje:Español
Publicado: EFIM Ediciones 2022
Acceso en línea:http://www.revistaanfibios.org/ojs/index.php/afb/article/view/102