Biblioteca Digital de VanguardiaThe role of Strategic Communication as a Factor of Competitive Advantage for the Organization
Organizations are currently looking for new sources of competitive advantages that allow them to survive in the market. One of these sources is strategic communication, which is why this research has sought to analyze and review the current state of the art in terms of organizational communication a...
| Autor principal: | |
|---|---|
| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2022
|
| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/101 |