Strategic Management, Branding and its Influence on Marketing: A Pending Subject? por Figueroa-Casillas, Sara J., Rosario-Ruiz, María D.

“…Strategically managing marketing decisions corresponds to one of the most important topics in the organizational aspect together with branding and the link with customers, however, the integration of these concepts is required. …”
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Knowledge Management a Tool for Cultural Change in Organizations por Pájaro-Rocha, Jair

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The market behavior as a route of change in the mechanical workshops of Tijuana Baja California por Valladares-Icedo, Omar, Izquierdo-De Dios, Román

“…Market behavior is one of the most analyzed factors by marketers. This document began with empirical research, based on fndings in the literature and observation, analyzing changes in behavior, in men and women at the time of acquiring a service, especially the mechanical workshop, in the city of Tijuana Baja California. …”
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Marketing models as a tool for SMES in Mexico por Martínez-Moreno, Omaira Cecilia, Mondragón-Hernández, Gabriela

“…This article analyses the basic marketing models as a tool for the development of a marketing plan for SMEs in Mexico, considering the four basic concepts of Product, Price, Place and Promotion, and the challenges it represents for its application since the birth and development of this business model, which are well known to have a high rate of disappearance in Mexico, and without forgetting that entrepreneurs can fnd in the marketing mix a faster placement of their products or services, and what every company is looking for which is the proftability of the business and permanence in the market.…”
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