The Impact of Strategic Planning on Marketing Performance: a critical review por Ruiz-Andrade, José G., Solís-Palafox, Claudia L., López-Luna, Norma A.

“…This is why a critical approach to the incidence of strategic planning on marketing performance is planned through a literature review. …”
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The Relationship Between Efficiency and Organizational Performance: A Review From The Service Sector por Olivera-Pájaro, Juan C.

“…In this way, we seek to determine the impact of efficiency on organizational performance and positioning.…”
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Determining Factors of Knowledge Management and its impact on Organizational Performance in BANI environment: A theorical review por Urbano-Carazo, María I.

“…Organizations currently confront unstable and highly uncertain environments, in this sense, they must collect elements that allow them to increase their organizational performance in such a way that they can face these environments. …”
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Logistics Perfomance Tracking: a Review por Zapateiro-Altamiranda, Orlando

“…In that order of ideas and through a review of the analytical literature, the following logistics performance measures are presented: Gunasekaran’s Measurement of Performance Indicators of Strategic, Tactical and Operational Levels; Measurement of Performance Indicators in the processes of the logistics chain; SCOR (Supply Chain Operations Reference) model; and Donald Bowersox’s Logistics Reference Model (LMR), commenting on its main characteristics so that both academics and decision makers in the logistics area within organisations have a cognitive tool that allows them to choose the model that suits their needs. …”
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Refining Strategy: Management approaches and Market orientation por Verján-Quiñones, Ricardo, Woo-Gutiérrez, María G., García-Alegre, Daniel

“…In the article to be analyzed, two important aspects are presented in the performance of an industry in the market; on the one hand, strategic management and on the other hand, marketing, but undoubtedly both are essential for organizations to achieve their objectives and goals. …”
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The Role of Strategic Marketing in Organizations immersed in VUCA environments por Ramírez-Torres, Margarita, Salinas-Chaidez, Erick P., Miranda-Navarro, Ana B.

“…Within this framework, an analysis of the strategic marketing management of organizations is proposed, emphasizing the importance of strategy for the management of companies, as well as the importance of measuring organizational performance and its efficiency. For such purposes, an analysis of the literature is proposed, framing the main aspects that link these topics. …”
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Positioning Strategies: A Review of the Role of Commercial Teams por Prieto-Flórez, Javier

“…In that order of ideas, the present proposal analyzes 33 scientific articles published from 2016 to March 2022 that have as their central theme strategies for commercial teams in organizations and their relationship with organizational performance. Key findings suggest that having a body of theory and practice backed by empirical evidence can help organizations address current constraints and challenges, thereby increasing market positioning. …”
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Welcome Manual: Strategy to Promote Happiness Management in the CORPOSUCRE Company of Sincelejo – Sucre. Colombia por Murillo-Montes, Zaida M.

“…In the strategy, a Welcome Manual was designed to facilitate the organization, adaptation to change, productivity, the performance of roles and inter-relationship with new workers, in research with a qualitative approach with a hermeneutic cut. …”
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Analysis of an organization’s logistics processes using the Donald Bowersox model por Lora-Guzmán, Harold Steve, Garcés-Henao, Luis Guillermo

“…Currently, with phenomena such as globalization and the progress of information and communication technologies, logistics management is considered one of the most important alternatives for improving the performance of organizations, their competitiveness and customer satisfaction (Companys & Ribas, 2015). …”
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Applied humanitarian logistics supply chain: Marine Mobility Battalion case por Lozano-Borrero, Juan Pablo

“…As a result of this research, some weaknesses were detected at the inside the organization in terms of its responsiveness; likewise, it was found that the concept of the supply chain is applicable to the Unit under a Humanitarian Logistics approach that allows it to exploit its capabilities and perform a more important and influential role at a national and international level.…”
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Factores que inciden en la Intención Emprendedora En Los Estudiantes Universitarios: Un Análisis desde La Teoría Del Comportamiento Planeado por Reyes, Darío M., Rendón López, Eliana A., Cañon, Nestor A.

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