INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS por Meneses Quijano, John Fernando

“…In the exercise of this phenomenon, the imitation of advertising brands and trends is constantly used, a practice with which the relevant legal frameworks are unknown, with negative results for new emerging brands. Based on two specific cases, it reflects on the consequences of the imitation of brands and trends without complying with the existing regulations; It also reflects on the need to professionalize this exercise, given its growth and influence on the city's advertising exercise.…”
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SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE por Ospina Nieto, Yovany

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THE IMPACT OF THE MODELS OF WELL-BEING IN CONSUMPTION. A THEORETICAL REVIEW. por Mejía-Giraldo, Juan F.

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THE BLACK BOX OF THE SENSATIONAL PRESS. CASE: Q'HUBO - CALI por Meneses Medina, Lorena

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The representation of the concept of peace in communities in a situation of displacement por Gálvez Hoyos, Jesús María

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COMMUNITY PARTICIPATION AND CONSTRUCTION A CHALLENGE OF THE UNIVERSITY THROUGH WHAT IS SUBSTANTIVE por López Aragón, Wilson

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COMMERCIAL STRATEGIES OF BBVA BANK TO INCREASE ITS PARTICIPATION IN THE MARKET FOR OFFICIAL TEACHERS por Zapata, Clara Inés, Valencia Peñuela, Carlos Fernando

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THE COLOMBIAN COSMETIC INDUSTRY AN OPPORTUNITY FOR TOURISM OF SANTANDER por Orrego Agudelo, Gloria Amparo

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MOTIVATIONAL FACTORS THAT LEAD TO DISEASE OF EMPLOYEES IN ORGANIZATIONS por Amaya Bustos, Héctor Enrique, Arboleda Hernández, Maylline, Ospina Nieto, Yovany

“…Humans are complex, sociable in nature, immersed in a number of relationships that are closely related and directly influenced by each other; as well as the organizations are part of a gear that goes from the local to the international, where each individual will influence positively or negatively in the development of the same, depending on their motivations or demotivation, and the degree of achievement of their personal satisfaction will definitely affect all this synergy, therefore the desertion of employees in organizations generate injuries for them being necessary to identify the motivational factors that influence the decision making of employees at the time of their absenteeism, and starting from the casuistry, a comparative analysis is made between public and private organizations presenting a suggestion for incorporation in order to mitigate this problem, at this point is the key to success.…”
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URBAN AGRICULTURE: A MEETING SPACE BETWEEN PROCESSES OF NON-FORMAL EDUCATION AND COMMUNICATION FOR SOCIAL CHANGE (CPCS) por Meneses Medina, Lorena

“…In 2015, the Universidad Pontificia Bolivariana carried out in the city of Palmira the project entitled 'Environmental education' which aimed to offer an alternative means of obtaining food for the children of the Fundación Hogar Divino Niño and identify the plants that could be used in the field with the aim of minimizing the negative impact on the environment and thus promoting a certain food sovereignty. …”
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