FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE por Buitrago Morales, Andrés Felipe, Quiroga Daza, Cristian David, Cuellar Arenas, Jhoiner

Materias: Enlace del recurso

Board of Directors’ control boards with business intelligence for SMEs in the Latin American Context por Molina, Luis Alfredo, Quintero, Lewis Charles, Pino Palacio, Santiago

Materias: “…Tableros de control…”
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THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA por Márquez Ángel, Carlos Alfonso

“…Through Neuromarketing, businesses and brands use all their knowledge to implement sales strategies capable of playing with our senses, through decoration, lighting or ambient music that reaches our ears, even the smell that is stimulated with smells that can whet our appetite, while we shop.…”
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THE TERRITORIALITY OF BODIES IN CHILD SEXUAL ABUSE INTRA-FAMILY por Saldarriaga Pérez, Jorge Eduardo

“…Apart from this problematic knot, we propose a qualitative research, with an epistemic framework from social constructionism, a conceptual reference in the human security approach, using analytical codes from the theory of structuring and methodology from the double hermeneutic. …”
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ADVERTISING AND IMAGINARY MACROSTRUCTURE por Caro, Antonio

“…This term aims to overcome the usual ones of cultural industries and creative industries, highlighting that advertising focused on the exhibition of globalized brands has ended up becoming the center of the imaginary we live in.…”
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INFORMATION MANAGEMENT AND COMMUNICATION OF SCIENCE por Font Graupera, Elena, Lazcano Herrera, Carlos

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Creation of an Indicators Model for the Evaluation of Maintenance Management in The Coffee Park por Sánchez B., Maria Angélica, Quintero Beltrán, Lewis Charles

“…In this article, a model of indicators is shown to evaluate the management of maintenance of the attractions of the Coffee Park, at the present time. To do this, we recommend that you apply the RCM (Reliability Centered Maintenance) methodology to determine the causes that lead to asset failures, the level of criticism and the indicators that support preventive, corrective and predictive maintenance. …”
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DIALOGICS OF LIQUID COMPANY AND EMANCIPATION POSTMODERN STORIES por Ospina Nieto, Yovany

“…The relational constructions that dynamize the existence of the subjects end up being complex; Since society, from its social, economic and cultural dimensions, among others, generates certain degrees of tension in the existential sense of the individual, which in turn fails to anchor its own life, in this way a hopeless panorama underlies that favors A certain degree of conflict between what the human condition demands and the challenges of a global society, a scenario full of outbursts is evident, since the existence of future generations is put at risk, much more when the other is seen as a threat . …”
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HISTÓRIA E TEORIA DA PUBLICIDADE: ORIGEM E AUTONOMIA por Martino, Luiz Claudio, Nantes Pavarino, Rosana

“…A literatura especializada tem se desenvolvido como uma delicada paleta de diferentes matizes e nuances entre duas tendências que polarizam as posições sobre a história da publicidade. …”
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Measurement of emotional intelligence in students of two public educational institutions in two different social contexts por Torres Azcárate, Adriana Sofía, Núñez Bernal, Carlos Alberto, Roncancio Moreno, Mónica

“…It is a quantitative investigation of descriptive character; the TMMS24 test and the SPSS statistical program were used. The results showed that there are no significant differences in the emotional intelligence perceived in the two contexts or between the genders. …”
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Sexual and reproductive decision-making of university students in Cali and Palmira: some associated factors por Enciso Múnera, Natalia

“…Following the model proposed by Trujillo, Henao & González (2007), based on narratives obtained through in-depth interviews, in this investigation, some of the factors that can influence sexual and reproductive decision making in university students were identified. The life stories of 4 women and 2 men from the cities of Cali and Palmira, about their processes of sexual socialization, allowed us to identify how knowledge, norms, beliefs, attitudes, valuations and meanings constructed in the sociocultural context guide and intervene in their decisions about the different ways of living sexuality.…”
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THE ROLE OF SOCIAL CAPITAL IN THE CAPACITY OF ABSORPTION OF THE SOCIAL INNOVATION PROCESS por Cubillos-González , Rolando-Arturo, Quintero-Sepúlveda, Isabel-Cristina, Valencia-Pinzón , Manuel-Arturo

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BRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES por Cortés Pardo, Paola

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SOCIAL TRANSFORMATIONS THROUGH THE DIGITAL COMMUNICATION TOWARDS A SOCIETY OF THE KNOWLEDGE por Cabrera, Octavio

“…This article aims to review the impact that ICT has had on our society and its contribution to improving the human condition in the present age. It includes the issues around freedom of access to information and democratization in building contents, through reliability and privacy of the information. …”
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Emotional Intelligence and bullying: A study on a southwestern university population in Colombia por Martínez Duque, Ataly B., Noguera Morales, Tatiana

“…Intentional or convenience non-probabilistic sampling was performed. Two instruments were used for the measurement, the PLV questionnaire for the measurement of bullying and the TMMS-24 for the measurement of emotional intelligence. …”
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INFLUENCE OF BREASTFEEDING ON THE FORMATION OF THE BOND AND IN PSYCHOMOTOR DEVELOPMENT por Marín Ospina, Jessica, Jiménez, Ángela María, Villamarín Betancourt, Eder

Materias: Enlace del recurso

IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC por López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira

“…Objective: to analyze the relation between the rhetorical discourse of the advertising communication of bottled water brands and the construction of imaginary in young people between the 20 and 25 years of age of the city of Medellín. Methodology: Qualitative ethnographic-hermeneutic research, conducted between April 2012 and January 2013. 20 young were interviewed and four television spots from the top 4 Colombian brands were analyzed. …”
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