NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ por Perea Sandoval, Julio Alberto

“…The research question asks about the true use of the few important studies on consumption trends in Bogotá. …”
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THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS? por Sanchez Chamorro, Diana Xiomara, Zamora Becerra, Juliana, Cuellar Arenas, Jhoiner

“…The content of this document makes it possible to show the study of important variables that intervene in the context of the prosumer and that in turn allow to argue and address the reflection on which of the two facets or faces prevails, if one is above the other (Consumer vs Prosumer) or vice versa (Prosumer vs Consumer), in the context that surrounds a brand from the web; Likewise, interesting questions are raised about how to take advantage of and balance both sides, for or against, strengthening or deteriorating the digital identity of a brand, all this based on the power that a prosumer currently exercises on the Internet.…”
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The inclusion of ICT in new educational proposals and its impact on the permanent training of teachers at the José Ramón Bejarano Institution in the city of Buenaventura (Valle del Cauca) por Cuellar Arenas, Jhoiner

Materias: “…TIC…”
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MOBILE COMMUNICATION AS AN INNOVATIVE ELEMENT ON THE CHANNEL TRADITIONAL OF NEIGHBORHOOD STORES por Bolaños López, Carlos Arturo, Valencia Peñuela, Carlos Fernando

Materias: “…Canal TAT…”
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Youth and future: reforms and educational policy por Sánchez Portillo, Oscar Eduardo, Rengifo García, Marino, Bohórquez Gómez, Catalina

Materias: Enlace del recurso

SOCIAL TRANSFORMATIONS THROUGH THE DIGITAL COMMUNICATION TOWARDS A SOCIETY OF THE KNOWLEDGE por Cabrera, Octavio

Materias: “…TIC…”
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FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE por Buitrago Morales, Andrés Felipe, Quiroga Daza, Cristian David, Cuellar Arenas, Jhoiner

Materias: Enlace del recurso

ANALYSIS OF APPLEIZATION OF THE GRAPHIC BRAND BY PART OF THE PROSUMERS AND THE BRAND COMMUNITIES IN SPANISH BETWEEN THE MONTHS OF OCTOBER, NOVEMBER AND DECEMBER 2014 por Cabrera Martínez, Octavio

Materias: “…Contenido Generado por el Usuario (CGU)…”
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Emotional Intelligence and bullying: A study on a southwestern university population in Colombia por Martínez Duque, Ataly B., Noguera Morales, Tatiana

“…In this research, the problem of bullying in the university context related to the components of emotional intelligence was studied in 46 university students in an age range of 18 to 25 years, who met bullying characteristics of a private university in Palmira, Valle. …”
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INFLUENCE OF BREASTFEEDING ON THE FORMATION OF THE BOND AND IN PSYCHOMOTOR DEVELOPMENT por Marín Ospina, Jessica, Jiménez, Ángela María, Villamarín Betancourt, Eder

“…This research describes the influence of the Breastfeeding on the formation of the emotional bond and on the psychomotor development in brestfeeded children and not brestfeeded ones between the age of 6 and 8 months of the Mario Correa Rengifo hospital of the city of Cali. …”
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IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC por López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira

“…Objective: to analyze the relation between the rhetorical discourse of the advertising communication of bottled water brands and the construction of imaginary in young people between the 20 and 25 years of age of the city of Medellín. Methodology: Qualitative ethnographic-hermeneutic research, conducted between April 2012 and January 2013. 20 young were interviewed and four television spots from the top 4 Colombian brands were analyzed. …”
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THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA por Márquez Ángel, Carlos Alfonso

“…Neuromarketing arises from the combination of neuroscience and marketing, since neuroscience techniques are used to understand how the brain is activated by marketing stimuli, in order to identify patterns of brain activity that reveal the internal mechanisms of the individual. …”
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STAKEHOLDERS 'PERCEPTIONS IN AN INSTITUTION OF HIGHER EDUCATION (HEI) por Múnera, Mg. Jhonny Richard, Muñoz Sánchez, PhD. Omar

“…This research seeks to explore in an exploratory way how the image is perceived by the different interest groups - stakeholders - of a Higher Education Institution (IES) located in the city of Medellín - Colombia. …”
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COLOMBIA, STATE, CONFLICT AND MODERNITY por Osorio, Mg. Carlos Alberto

“…It is intended to show how the experience of modernity is a delayed or incomplete experience due to the way in which the configuration of the State itself triggers structural factors linked to the origin and persistence of an internal armed conflict. …”
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