BRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES por Cortés Pardo, Paola

“…That is why this research seeks to make a comparison of the brand management that companies of different sizes give to their brands. To make this possible, a sample was taken from the Cali Chamber of Commerce database of companies of different sizes but working in the same economic sectors. …”
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PEACE AND DEVELOPMENT: TWO SIDES OF THE SAME COIN? por Viveros Tafur, Memphis Ronald

“…There is the notion that peace and development are positively correlated, that peace drives development and that development drives peace, for Galtung (1985: 147) Peace and Development should be regarded as two sides of the same coin and considers development in relation to peace. …”
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FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING por Castrillón, Catherine Jaillier

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PERCEPTION IN ADVERTISING VS. THE PERCEPTION IN PSYCHOLOGY por Osorio Parra, Catalina

“…It is important to clarify the objective of advertising regarding this process as it will have implications in the way of making measurements in the future and choosing methodologies and research scopes in future studies.…”
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CORRELATION OF THE GLOBAL PEACE INDEX WITH THE INDEX OF HUMAN DEVELOPMENT por Viveros, Memphis

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DIALOGICS OF LIQUID COMPANY AND EMANCIPATION POSTMODERN STORIES por Ospina Nieto, Yovany

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THE IMPACT OF THE MODELS OF WELL-BEING IN CONSUMPTION. A THEORETICAL REVIEW. por Mejía-Giraldo, Juan F.

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Emotional Intelligence and bullying: A study on a southwestern university population in Colombia por Martínez Duque, Ataly B., Noguera Morales, Tatiana

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THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS por Suescún, Verónica

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LABOR CLIMATE AND MOTIVATION Impact of the work climate on the motivation that prevails in the collaborators of the IPS plant in the city of Pereira - Risaralda. por Flórez Quiroz, Anderson, Toledo Rojas, Naidu, Ospina Nieto, Yovany

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CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES por Díaz Jordán , Ana María, Cortés-Pardo , Ingrid Paola, León Muñoz, John Jairo, Aguilera, Pedro Pablo

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SYSTEMATIZATION OF EXPERIENCES OF THE EXECUTED PROJECTS BY THE FAMILY AND LIFE INSTITUTE OF THE PONTIFICAL UNIVERSITY BOLIVARIANA, SECTIONAL PALMIRA, IN THE YEARS 2007 TO 2014 por Upegui Córdoba, María Adelaida

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Interest in reading on first-grade students por Salcedo, Frensis Isaac, Celis Royet, Leonardo, Rincón , Ligia, Herrera Cuentas , Lizeth, Venegas Polo , Marcos, Charris Salcedo , Martha, Pérez Cabello, Yurys

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THE TECHNOLOGY CONSUMPTION OF YOUNG PEOPLE ... A CHALLENGE FOR TEACHERS por Upegui Córdoba, María Adelaida

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SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE por Ospina Nieto, Yovany

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CRITICAL BRAND LITERATURE AS A DISCUSSION MECHANISM TO NEOLIBERAL ECONOMIC SYSTEM por Cepeda Palacio, Samuel David

“…Literature stands out as one of such manifestations, addressing from different perspectives the various facets, operations and scope of representative signs, and their effects in the contemporary context; aiming at this presentation, to focus on showing the results derived from the research project already completed on this type of writing. …”
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THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS? por Sanchez Chamorro, Diana Xiomara, Zamora Becerra, Juliana, Cuellar Arenas, Jhoiner

“…The content of this document makes it possible to show the study of important variables that intervene in the context of the prosumer and that in turn allow to argue and address the reflection on which of the two facets or faces prevails, if one is above the other (Consumer vs Prosumer) or vice versa (Prosumer vs Consumer), in the context that surrounds a brand from the web; Likewise, interesting questions are raised about how to take advantage of and balance both sides, for or against, strengthening or deteriorating the digital identity of a brand, all this based on the power that a prosumer currently exercises on the Internet.…”
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THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA por Márquez Ángel, Carlos Alfonso

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The contribution of landed properties and slave mines of the provinces of popayán and chocó during the wars of independence por Pita Pico, Roger

“…In the context of the commemoration of the Bicentennial of the Independence of Colombia, this article examines the contribution of landed properties and slave mines in the provinces of Chocó and Popayán during the Independence process, both on the Republican side and on the Spanish side. Thus, an attempt is made to analyze how the capacity of these productive units was used to strengthen and finance the armies in the field through the provision of foot of force, provisions and manpower for infrastructure works. …”
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INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS por Meneses Quijano, John Fernando

“…The following article makes an approach to the phenomenon of the popular graphic advertising industry, specifically in the city of Bogotá, Colombia, which is used by small and medium-sized local companies for the development of their nascent brands. …”
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