THE ROLE OF SOCIAL CAPITAL IN THE CAPACITY OF ABSORPTION OF THE SOCIAL INNOVATION PROCESS por Cubillos-González , Rolando-Arturo, Quintero-Sepúlveda, Isabel-Cristina, Valencia-Pinzón , Manuel-Arturo

Materias: Enlace del recurso

THE BLOGER, PRODUCT MANAGER CULTURALS IN THE DIGITAL ERA. APPROACHES TO THE DEFINITION OF PROSUMER por Reyes Carvajal, Alejandra

Enlace del recurso

THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA por Escobar, Camilo Andrés, Cuellar Arenas, Jhoiner

Materias: Enlace del recurso

Sexual and reproductive decision-making of university students in Cali and Palmira: some associated factors por Enciso Múnera, Natalia

“…  Among the most relevant findings of this investigation we found that the sociocultural context in which subjects live issues related to sexuality has not changed substantially in recent years.This leads to questioning the role of sex education as a relevant and effective factor for the purpose of guaranteeing the sexual and reproductive health of these populations.…”
Enlace del recurso

FROM SYNESTHESIA TO BRAND EXPERIENCE por Muñoz Sánchez, Omar, Vélez Ochoa, Claudia I.

“…The advertising professionals are realizing that the brand has a social dimension and as such should be integrated into the corporate genetics. It is in this process where creativity helps build a truly memorable experience between the brand and the user or consumer. …”
Enlace del recurso

MANAGEMENT MODEL, ORGANIZATIONAL CULTURE AND HUMAN CAPITAL por Jaramillo, Diana Marcela, Ospina Nieto, Yovany

“…From there is created a series of relevant characteristics of the link that they establish, which involves recognizing the influence of administrative actions in the processes of human development allowing individual growth, at the same time that the company grows.…”
Enlace del recurso

INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS por Meneses Quijano, John Fernando

“…In the exercise of this phenomenon, the imitation of advertising brands and trends is constantly used, a practice with which the relevant legal frameworks are unknown, with negative results for new emerging brands. …”
Enlace del recurso

CULTURE-ORGANIZATIONAL LEARNING RELATIONSHIP IN THE IMPLEMENTATION OF STRATEGIES TO ACHIEVE INSTITUTIONAL OBJECTIVES por Domínguez Fajardo, Mauricio, Ospina Nieto, Yovany

“…This article, refers to an investigation carried out in Candelaria - Valle del Cauca mayoralty, about the relationship between culture and organizational learning and the implementation of strategies to achieve corporate goals, for its preparation was performed a review of specialized documents that address the subjects to relate, additionally a test was applied to public servants in order to know their perception of organizational learning. …”
Enlace del recurso

URBAN AGRICULTURE: A MEETING SPACE BETWEEN PROCESSES OF NON-FORMAL EDUCATION AND COMMUNICATION FOR SOCIAL CHANGE (CPCS) por Meneses Medina, Lorena

Enlace del recurso

TEAMWORK IN THE ORGANIZATIONAL CLIMATE OF COMPANIES, IN THE SPECIFIC AREA OF HUMAN TALENT por González Peláez, Dora Inés, Ospina Nieto, Yovany

“…This article identifies and describes the causes and consequences that it has in the organizational climate of companies, specifically in the Human Talent areas. Among the most relevant reasons are leadership, communication and culture; aspects that translate into harmonious relationships, commitment and productivity; The other aspect that is clear in the research is the preponderant role of the human management areas and / or departments in organizations and the preparation required by professionals in these areas to assume the new role of being a strategic business partner and manager of the organizational change.…”
Enlace del recurso

THE BLACK BOX OF THE SENSATIONAL PRESS. CASE: Q'HUBO - CALI por Meneses Medina, Lorena

Enlace del recurso

THE TERRITORIALITY OF BODIES IN CHILD SEXUAL ABUSE INTRA-FAMILY por Saldarriaga Pérez, Jorge Eduardo

“…Apart from this problematic knot, we propose a qualitative research, with an epistemic framework from social constructionism, a conceptual reference in the human security approach, using analytical codes from the theory of structuring and methodology from the double hermeneutic. …”
Enlace del recurso

NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ por Perea Sandoval, Julio Alberto

“…This is how the author elaborates a study on the state of the art of consumption and consumer; At the same time, it exhaustively reviews the existing references on national and international consumption trends; finally, it uses prospective techniques that allow the design of a methodology to carry out the study in the city of Bogotá. …”
Enlace del recurso

IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC por López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira

“…Conclusions: Advertising uses elements already registered in social references, such as imaginary ones, to construct all its persuasive discourse, becoming a round-trip effect, while it is in charge of reinforcing these imaginaries, generating associations between a Natural resource and cultural construction.…”
Enlace del recurso

CRITICAL BRAND LITERATURE AS A DISCUSSION MECHANISM TO NEOLIBERAL ECONOMIC SYSTEM por Cepeda Palacio, Samuel David

“…Due to the relevance that brands acquire in the contemporary context, various ways of questioning or at least putting into discussion the actions of these and the companies they represent have emerged in the media. …”
Enlace del recurso

MOBILE COMMUNICATION AS AN INNOVATIVE ELEMENT ON THE CHANNEL TRADITIONAL OF NEIGHBORHOOD STORES por Bolaños López, Carlos Arturo, Valencia Peñuela, Carlos Fernando

“…The importance of neighborhood stores in the structure of the country's economy is very relevant and many people make a living from this activity. …”
Enlace del recurso