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    THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA por Márquez Ángel, Carlos Alfonso

    Publicado 2020
    “…It is an advanced discipline whose function is to investigate and study the brain processes that explain people's behavior and decision-making, it investigates which areas of the brain are involved in each customer behavior, whether when choosing a brand, when buying a product or simply when it receives and interprets the messages that reach it at every moment from the outside. …”
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