THE BLACK BOX OF THE SENSATIONAL PRESS. CASE: Q'HUBO - CALI por Meneses Medina, Lorena

“…With headlines that give the human tragedy an air of playfulness and everyday life, the Q'Hubo, owned the house newspaper Editorial El País has strengthened as one of the best-selling tabloid in the country and therefore in Cali and Palmira , managing to catch their readers with news warrants, local histories and ordinary citizens; newspaper reports that a popular slang attention-grabbing around family dramas. …”
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CULTURE-ORGANIZATIONAL LEARNING RELATIONSHIP IN THE IMPLEMENTATION OF STRATEGIES TO ACHIEVE INSTITUTIONAL OBJECTIVES por Domínguez Fajardo, Mauricio, Ospina Nieto, Yovany

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IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC por López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira

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RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ por Márquez Linares , Natalia

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MATHEMATICS AND THEIR ENVIRONMENTAL ROLE IN THE SCHOOL UNDER PRECEPTS OF THE THEORY OF CHAOS AND THE QUANTUM PARADIGM: CHAOS, UNCERTAINTY AND COMPLEXITY por Arboleda, Adrián

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CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES por Díaz Jordán , Ana María, Cortés-Pardo , Ingrid Paola, León Muñoz, John Jairo, Aguilera, Pedro Pablo

“…However, addressing so many images, literary figures and historical events in a single publication is quite complex, since there are many angles from which the analysis of advertising communication can be made; Due to this situation, the research team decided to work for this article in the sixties, and thus contribute to the analysis of the macro research called '100 years of advertising phrases: Characterization of the advertising text in the magazine Cromos in Colombia', endorsed by the General Directorate of Investigations of the Santiago de Cali University. …”
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MOTIVATIONAL FACTORS THAT LEAD TO DISEASE OF EMPLOYEES IN ORGANIZATIONS por Amaya Bustos, Héctor Enrique, Arboleda Hernández, Maylline, Ospina Nieto, Yovany

“…Humans are complex, sociable in nature, immersed in a number of relationships that are closely related and directly influenced by each other; as well as the organizations are part of a gear that goes from the local to the international, where each individual will influence positively or negatively in the development of the same, depending on their motivations or demotivation, and the degree of achievement of their personal satisfaction will definitely affect all this synergy, therefore the desertion of employees in organizations generate injuries for them being necessary to identify the motivational factors that influence the decision making of employees at the time of their absenteeism, and starting from the casuistry, a comparative analysis is made between public and private organizations presenting a suggestion for incorporation in order to mitigate this problem, at this point is the key to success.…”
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TEAMWORK IN THE ORGANIZATIONAL CLIMATE OF COMPANIES, IN THE SPECIFIC AREA OF HUMAN TALENT por González Peláez, Dora Inés, Ospina Nieto, Yovany

“…Historically, teamwork has been a necessity of man to achieve his goals, both personally and at work. …”
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