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NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ
Publicado 2020“…The research question asks about the true use of the few important studies on consumption trends in Bogotá. …”
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THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS?
Publicado 2020“…One of these changes occurs with respect to the definition of the consumer, since evolution has led him to both consume and produce content on the Internet, which from advertising leads to a strong reflection regarding its "double facet" to its "two faces"; From the above, questions such as Which is stronger? …”
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NOVAS POSSIBILIDADES DISCURSIVAS NA PUBLICIDADE: DIVERSIDADE EM QUESTÃO
Publicado 2020“…Comerciais que contemplam experiências de novos conceitos de família, de gênero, etnia, bem como, os ditos para além da norma social, estão aparecendo como estilo de vida. …”
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MANAGEMENT MODEL, ORGANIZATIONAL CULTURE AND HUMAN CAPITAL
Publicado 2020“…From there is created a series of relevant characteristics of the link that they establish, which involves recognizing the influence of administrative actions in the processes of human development allowing individual growth, at the same time that the company grows.…”
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BRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES
Publicado 2020“…In an exploratory study, major flaws were detected in the work of brand management by small entrepreneurs in the city of Cali, revealing different mistakes that are made from the ignorance of the brand concept and how it could be projected. …”
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