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MOBILE COMMUNICATION AS AN INNOVATIVE ELEMENT ON THE CHANNEL TRADITIONAL OF NEIGHBORHOOD STORES
Publicado 2020Materias: “…Canal TAT…”
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SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE
Publicado 2020“…In this regard, Corrales (2005) says: In this approach, consumption appears guided by “objective” needs and goods are consumed according to the importance of said needs and the amount of resources available to satisfy them: consumers are seen as subjects individual, free and rational, who make their consumption decisions according to an exact calculation guided by an evaluation of the cost-benefit type, is the realm of the Weberian homo economicus. …”
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STAKEHOLDERS 'PERCEPTIONS IN AN INSTITUTION OF HIGHER EDUCATION (HEI)
Publicado 2020Enlace del recurso
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CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES
Publicado 2020“…However, addressing so many images, literary figures and historical events in a single publication is quite complex, since there are many angles from which the analysis of advertising communication can be made; Due to this situation, the research team decided to work for this article in the sixties, and thus contribute to the analysis of the macro research called '100 years of advertising phrases: Characterization of the advertising text in the magazine Cromos in Colombia', endorsed by the General Directorate of Investigations of the Santiago de Cali University. …”
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