MOTIVATIONAL FACTORS THAT LEAD TO DISEASE OF EMPLOYEES IN ORGANIZATIONS por Amaya Bustos, Héctor Enrique, Arboleda Hernández, Maylline, Ospina Nieto, Yovany

Enlace del recurso

THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY por Ramírez Herrera, Nohra

“…This is a theoretical reflection on advertising discourse, based on the study of the origins of the formation of a culture of participation for the development of deliberative democracy, as proposed by Jürgen Habermas; Its purpose is to describe the importance of the relationship that, due to their preponderance, the media establish with citizens in modern life, because of the imaginaries that they reinforce and because of the possibility of becoming political actors in current democracies in the identification of the world of the life of the individual and his struggle for the achievement of spaces for deliberation in the public sphere that lead to the recognition of their rights as citizens.…”
Enlace del recurso

INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD por Caro, Antonio

“…The purpose of the report is to expose the research method that the author uses using a wide range of research questions regarding publicity, which constitutes his opinion as one of the most complex and important phenomena that are part of the current globalized societies. …”
Enlace del recurso

ADVERTISING AND IMAGINARY MACROSTRUCTURE por Caro, Antonio

“…The purpose of this presentation is to introduce the term imaginary macrostructure: a term with which the author designates the current trend towards the fusion between entertainment and advertising, the core of which is made up of globalized brands of mass consumer products, which in turn they nucleate the social imaginary that presides over current hyperconsumption societies. …”
Enlace del recurso

COMMERCIAL STRATEGIES OF BBVA BANK TO INCREASE ITS PARTICIPATION IN THE MARKET FOR OFFICIAL TEACHERS por Zapata, Clara Inés, Valencia Peñuela, Carlos Fernando

“…The purpose of the article is to identify marketing strategies that you can implement the BBVA Bank Guadalajara de Buga (Colombia), to increase its market share, to the product "Crédito de Libranza" directed segment of teachers in the public sector, due to the importance that has been gaining the product and the entry of other competitors. …”
Enlace del recurso

Downsizing in Organizations: The Return to Basics por Valencia-Pinzón, Manuel Arturo, Henao-Rosero, Andrés

“…Nowadays, there are many systems of work in methodologies, models and theories that expose ideas and techniques with the intention of making strategic strategies and improvements in the organization with the purpose of achieving greater profitability or competitiveness in the market, but sometimes implementation of something new and novel, is not the most successful solution for an area or organization. …”
Enlace del recurso

Sexual and reproductive decision-making of university students in Cali and Palmira: some associated factors por Enciso Múnera, Natalia

“…  Among the most relevant findings of this investigation we found that the sociocultural context in which subjects live issues related to sexuality has not changed substantially in recent years.This leads to questioning the role of sex education as a relevant and effective factor for the purpose of guaranteeing the sexual and reproductive health of these populations.…”
Enlace del recurso

THE TECHNOLOGY CONSUMPTION OF YOUNG PEOPLE ... A CHALLENGE FOR TEACHERS por Upegui Córdoba, María Adelaida

“…Therefore, the objective of this article is to make a theoretical analysis that allows educators to reflect on the educational responsibility they have before young consumers of technology without a pedagogical purpose. There is an urgent need for the teacher to be updated in the technological field, because the virtual world plays an important role in the daily lives of children and young people. …”
Enlace del recurso