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FROM SYNESTHESIA TO BRAND EXPERIENCE
Publicado 2020“…The advertising professionals are realizing that the brand has a social dimension and as such should be integrated into the corporate genetics. …”
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ANALYSIS OF APPLEIZATION OF THE GRAPHIC BRAND BY PART OF THE PROSUMERS AND THE BRAND COMMUNITIES IN SPANISH BETWEEN THE MONTHS OF OCTOBER, NOVEMBER AND DECEMBER 2014
Publicado 2020“…The graphic content generated by the followers of this brand will be analyzed in order to establish the way in which the Apple graphic brand is being used and altered by prosumers. …”
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BRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES
Publicado 2020Materias: Enlace del recurso
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THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA
Publicado 2020Materias: Enlace del recurso
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CRITICAL BRAND LITERATURE AS A DISCUSSION MECHANISM TO NEOLIBERAL ECONOMIC SYSTEM
Publicado 2020Materias: Enlace del recurso
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THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS?
Publicado 2020Materias: Enlace del recurso
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RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ
Publicado 2020Materias: Enlace del recurso
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IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC
Publicado 2020Materias: Enlace del recurso
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Overcoming voices: a violence story of victims mothers in Palmira - Valle
Publicado 2020Enlace del recurso
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THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA
Publicado 2020“…It is an advanced discipline whose function is to investigate and study the brain processes that explain people's behavior and decision-making, it investigates which areas of the brain are involved in each customer behavior, whether when choosing a brand, when buying a product or simply when it receives and interprets the messages that reach it at every moment from the outside. …”
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CORRELATION OF THE GLOBAL PEACE INDEX WITH THE INDEX OF HUMAN DEVELOPMENT
Publicado 2020“…Since 2008, the Institute for Peace and Development reports Peace in 162 nations through the Global Peace Index, in the same way the Human Development Index is measured by the United Nations Development Program, the objective of the This article is to associate these two indices since their correlation is statistically significant and it was found that the most peaceful countries are the most developed countries, with a lower homicide rate and lower military spending, a higher life expectancy at birth, a higher rate of schooling and better income per capita. …”
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