DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS por Alzate Sanz, Jaime Eduardo

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FROM SYNESTHESIA TO BRAND EXPERIENCE por Muñoz Sánchez, Omar, Vélez Ochoa, Claudia I.

“…The advertising professionals are realizing that the brand has a social dimension and as such should be integrated into the corporate genetics. …”
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ANALYSIS OF APPLEIZATION OF THE GRAPHIC BRAND BY PART OF THE PROSUMERS AND THE BRAND COMMUNITIES IN SPANISH BETWEEN THE MONTHS OF OCTOBER, NOVEMBER AND DECEMBER 2014 por Cabrera Martínez, Octavio

“…The graphic content generated by the followers of this brand will be analyzed in order to establish the way in which the Apple graphic brand is being used and altered by prosumers. …”
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BRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES por Cortés Pardo, Paola

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THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA por Escobar, Camilo Andrés, Cuellar Arenas, Jhoiner

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CRITICAL BRAND LITERATURE AS A DISCUSSION MECHANISM TO NEOLIBERAL ECONOMIC SYSTEM por Cepeda Palacio, Samuel David

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THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS? por Sanchez Chamorro, Diana Xiomara, Zamora Becerra, Juliana, Cuellar Arenas, Jhoiner

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INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS por Meneses Quijano, John Fernando

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ADVERTISING AND IMAGINARY MACROSTRUCTURE por Caro, Antonio

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RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ por Márquez Linares , Natalia

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IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC por López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira

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Overcoming voices: a violence story of victims mothers in Palmira - Valle por Tabares Jaramillo, Brayan, Brand Narváez, Miguel Ángel, Hurtado Arrechea, Juan David, Mora Gómez, Miguel Ángel, Osorio Ospina, Alejandro

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THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA por Márquez Ángel, Carlos Alfonso

“…It is an advanced discipline whose function is to investigate and study the brain processes that explain people's behavior and decision-making, it investigates which areas of the brain are involved in each customer behavior, whether when choosing a brand, when buying a product or simply when it receives and interprets the messages that reach it at every moment from the outside. …”
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CORRELATION OF THE GLOBAL PEACE INDEX WITH THE INDEX OF HUMAN DEVELOPMENT por Viveros, Memphis

“…Since 2008, the Institute for Peace and Development reports Peace in 162 nations through the Global Peace Index, in the same way the Human Development Index is measured by the United Nations Development Program, the objective of the This article is to associate these two indices since their correlation is statistically significant and it was found that the most peaceful countries are the most developed countries, with a lower homicide rate and lower military spending, a higher life expectancy at birth, a higher rate of schooling and better income per capita. …”
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