THE COLOMBIAN COSMETIC INDUSTRY AN OPPORTUNITY FOR TOURISM OF SANTANDER por Orrego Agudelo, Gloria Amparo

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NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ por Perea Sandoval, Julio Alberto

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THE ROLE OF SOCIAL CAPITAL IN THE CAPACITY OF ABSORPTION OF THE SOCIAL INNOVATION PROCESS por Cubillos-González , Rolando-Arturo, Quintero-Sepúlveda, Isabel-Cristina, Valencia-Pinzón , Manuel-Arturo

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URBAN AGRICULTURE: A MEETING SPACE BETWEEN PROCESSES OF NON-FORMAL EDUCATION AND COMMUNICATION FOR SOCIAL CHANGE (CPCS) por Meneses Medina, Lorena

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SOCIAL TRANSFORMATIONS THROUGH THE DIGITAL COMMUNICATION TOWARDS A SOCIETY OF THE KNOWLEDGE por Cabrera, Octavio

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FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE por Buitrago Morales, Andrés Felipe, Quiroga Daza, Cristian David, Cuellar Arenas, Jhoiner

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INFLUENCE OF BREASTFEEDING ON THE FORMATION OF THE BOND AND IN PSYCHOMOTOR DEVELOPMENT por Marín Ospina, Jessica, Jiménez, Ángela María, Villamarín Betancourt, Eder

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LABOR CLIMATE AND MOTIVATION Impact of the work climate on the motivation that prevails in the collaborators of the IPS plant in the city of Pereira - Risaralda. por Flórez Quiroz, Anderson, Toledo Rojas, Naidu, Ospina Nieto, Yovany

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ANALYSIS OF APPLEIZATION OF THE GRAPHIC BRAND BY PART OF THE PROSUMERS AND THE BRAND COMMUNITIES IN SPANISH BETWEEN THE MONTHS OF OCTOBER, NOVEMBER AND DECEMBER 2014 por Cabrera Martínez, Octavio

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BRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES por Cortés Pardo, Paola

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THE PERTINENCE OF TRAINING IN AND FOR THE INVESTIGATION por Ospina Nieto, Yovany

“…The article presents some ideas on how developing that type of investigation in the University by means of the adoption of a policy of integral investigation, the structuring of a system of investigations as unit and the accomplishment of strategic operations and concrete in the short term. In this article the difference between research and formative research is presented. …”
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USE OF MULTICRITERIA ANALYSIS TO MEASURE THE EFFECTIVENESS OF STRATEGIC PROCESSES IN COMPANIES OF SERVICES PUBLIC por Arboleda Zúñiga, Jairo, Arias , Laura V.

“…This article focuses on the design and implementation of a methodology for evaluating the effectiveness of strategic processes in a public service company, in which operational and administrative factors are taken into account; By incorporating quantitative tools for multicriteria analysis and process analysis, an innovative quantitative model is developed with reliable results to improve the management of processes, so that the level of user satisfaction is increased, increasing the profitability of the company and adjusting processes efficiently to the requirements of the quality system in public management.…”
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COMMERCIAL STRATEGIES OF BBVA BANK TO INCREASE ITS PARTICIPATION IN THE MARKET FOR OFFICIAL TEACHERS por Zapata, Clara Inés, Valencia Peñuela, Carlos Fernando

“…For this financial consumer profile is analyzed, from an operational point of view, as a subject requiring banking services for everyday needs and the Bank that customer loyalty strategies life. …”
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CRITICAL BRAND LITERATURE AS A DISCUSSION MECHANISM TO NEOLIBERAL ECONOMIC SYSTEM por Cepeda Palacio, Samuel David

“…Literature stands out as one of such manifestations, addressing from different perspectives the various facets, operations and scope of representative signs, and their effects in the contemporary context; aiming at this presentation, to focus on showing the results derived from the research project already completed on this type of writing. …”
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POST-CONFLICT AND THE RETURN TO THE COMMUNITY por Gil, María Fernanda

“…In this order of ideas, it will be considered how human development leads to thinking about the concept of need beyond the lack, at the moment that it invites to make a return to the processes of autonomy and subjectivity with the communities, looking at how critical pedagogy to Through the word act, it becomes one of the operators of such an exercise, which happens by making it of the word, acts of coherence with what happens in everyday environments, where the logic is to build communities from the bottom up and not the other way. …”
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