FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE por Buitrago Morales, Andrés Felipe, Quiroga Daza, Cristian David, Cuellar Arenas, Jhoiner

“…This article aims to analyze the importance of advertising discourse through various media, such as the press, television, radio and mainly the internet, in order to understand how they have enabled consumer activity in constant interaction with a brand or product, to finally exemplify the issue with the Apple Inc. brand.…”
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THE REPUTATION OF CHILE, A MINING COUNTRY: FIVE YEARS AFTER THE MEDIA PHENOMENON OF THE 33 por Suescún , Verónica

“…In 2010, the story of 33 miners who were trapped 700 meters underground generated a global media phenomenon, which recorded a television, radio, digital press and social media audience of millions of people on five continents. …”
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IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC por López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira

“…Methodology: Qualitative ethnographic-hermeneutic research, conducted between April 2012 and January 2013. 20 young were interviewed and four television spots from the top 4 Colombian brands were analyzed. …”
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