THE BLOGER, PRODUCT MANAGER CULTURALS IN THE DIGITAL ERA. APPROACHES TO THE DEFINITION OF PROSUMER por Reyes Carvajal, Alejandra

“…It is intended to address the concept of prosumer, attributed by Alvin Tofller in the 80s, in order to contribute to its definition based on the conceptual analysis of the product: Digital cultural memory: from the forms of production, appropriation and circulation of the Colombian rock bloggers (Reyes, 2013), where the categories of production, circulation and appropriation are understood as strategies and manufacturing practices of national rock bloggers, the field from which the analysis of the project was carried out.…”
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