FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE por Buitrago Morales, Andrés Felipe, Quiroga Daza, Cristian David, Cuellar Arenas, Jhoiner

“…This article aims to analyze the importance of advertising discourse through various media, such as the press, television, radio and mainly the internet, in order to understand how they have enabled consumer activity in constant interaction with a brand or product, to finally exemplify the issue with the Apple Inc. brand.…”
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THE TECHNOLOGY CONSUMPTION OF YOUNG PEOPLE ... A CHALLENGE FOR TEACHERS por Upegui Córdoba, María Adelaida

“…The starting point of this work is the establishment by UNESCO of competency standards in Information and Communication Technologies (ICT) for teachers, as this professional is the most suitable for transmitting to students the notions and skills capabilities to access the mass of information provided by the Internet.…”
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THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS? por Sanchez Chamorro, Diana Xiomara, Zamora Becerra, Juliana, Cuellar Arenas, Jhoiner

“…One of these changes occurs with respect to the definition of the consumer, since evolution has led him to both consume and produce content on the Internet, which from advertising leads to a strong reflection regarding its "double facet" to its "two faces"; From the above, questions such as Which is stronger? …”
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