THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA por Márquez Ángel, Carlos Alfonso

“…Through Neuromarketing, businesses and brands use all their knowledge to implement sales strategies capable of playing with our senses, through decoration, lighting or ambient music that reaches our ears, even the smell that is stimulated with smells that can whet our appetite, while we shop.…”
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