STAKEHOLDERS 'PERCEPTIONS IN AN INSTITUTION OF HIGHER EDUCATION (HEI) por Múnera, Mg. Jhonny Richard, Muñoz Sánchez, PhD. Omar

“…This research seeks to explore in an exploratory way how the image is perceived by the different interest groups - stakeholders - of a Higher Education Institution (IES) located in the city of Medellín - Colombia. The above, taking into account that there is little research that analyzes the subject from this perspective. …”
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