SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE por Ospina Nieto, Yovany

“…In this regard, Corrales (2005) says: In this approach, consumption appears guided by “objective” needs and goods are consumed according to the importance of said needs and the amount of resources available to satisfy them: consumers are seen as subjects individual, free and rational, who make their consumption decisions according to an exact calculation guided by an evaluation of the cost-benefit type, is the realm of the Weberian homo economicus. …”
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