NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ por Perea Sandoval, Julio Alberto

“…The research question asks about the true use of the few important studies on consumption trends in Bogotá. This is how the author elaborates a study on the state of the art of consumption and consumer; At the same time, it exhaustively reviews the existing references on national and international consumption trends; finally, it uses prospective techniques that allow the design of a methodology to carry out the study in the city of Bogotá. …”
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RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ por Márquez Linares , Natalia

“…Taking into account the symbolic value that brands have and that their learning takes place in a social environment mediated by peers, family and the media, this document will address the socialization processes of the consumer of children between 7 and 11 years old. Bogotá in the snacks category. The main results presented here allow us to identify three types of consumer according to their socialization: the independent, the dependent and the conciliatory and the different practices that boys and girls carry out as a result of the dialogue between them and themselves as consumers and the snacks.…”
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THE COLOMBIAN COSMETIC INDUSTRY AN OPPORTUNITY FOR TOURISM OF SANTANDER por Orrego Agudelo, Gloria Amparo

“…This presentation-project presents the results and research advances of the project entitled: Marketing and communication strategies for cosmetic products derived from aromatic plants that are consumed in tourist establishments on the essential oils Bucaramanga-Bogotá route. At present, cosmetic companies are adapting to new changes and trends in the market, including aspects such as natural products without any type of chemicals such as essential oils, among others. …”
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INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS por Meneses Quijano, John Fernando

“…The following article makes an approach to the phenomenon of the popular graphic advertising industry, specifically in the city of Bogotá, Colombia, which is used by small and medium-sized local companies for the development of their nascent brands. …”
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