Contribution of storytelling for the creation of emotional marketing in a company of purified water of bahía de Caráquez, Ecuador 2019 por Carbache Mora, César Arturo, Ureta Ureta, Sara Margarita, Nevarez Vera, Joel Antonio

“…The objective of this research is to analyze the contribution of storytelling to generate emotional marketing strategies in purified water companies in the city of Bahía de Caráquez. The methodology implemented was the observation and application of surveys to customers of said product. …”
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