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Consumer preferences towards beef cattle in Chile : Importance of country of origin, cut, packaging, brand and price
Publicado 2014“…In order to properly insert brand beef in the Chilean market, communication strategies must be implemented that identify the product with superior quality and that position the brand in the consumer's mind.…”
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"Country of origin" effect and ethnocentrism in food purchase in Southern Chile
Publicado 2017“…The consumers of the three segments preferred Chilean foods and expressed a lower preference for food imported from countries that were farther away and more culturally different from Chile. …”
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