FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE por Buitrago Morales, Andrés Felipe, Quiroga Daza, Cristian David, Cuellar Arenas, Jhoiner

“…This article aims to analyze the importance of advertising discourse through various media, such as the press, television, radio and mainly the internet, in order to understand how they have enabled consumer activity in constant interaction with a brand or product, to finally exemplify the issue with the Apple Inc. brand.…”
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