Biblioteca Digital de VanguardiaStrategic Communication in Political Crisis: The Case of Guillermo Lasso (2023)
The increase in the use of digital platforms and social networks by various actors in the public sphere has become one of the most significant areas of study in Communication studies in recent decades. Its utilization during political crises underscores the importance of strategic communication for...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
FLACSO - Sede Ecuador
2023
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| Acceso en línea: | https://revistas.flacsoandes.edu.ec/urvio/article/view/6098 |
| _version_ | 1809907069190406144 |
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| author | Chavero, Palmira Rodríguez, Raquel |
| author_facet | Chavero, Palmira Rodríguez, Raquel |
| author_sort | Chavero, Palmira |
| collection | Revista |
| description | The increase in the use of digital platforms and social networks by various actors in the public sphere has become one of the most significant areas of study in Communication studies in recent decades. Its utilization during political crises underscores the importance of strategic communication for political actors, as it transforms into crisis communication. In this work, we conduct an analysis of the digital strategic communication employed by the former president of Ecuador, Guillermo Lasso, during the political crisis caused by the impeachment trial against him in May 2023 and his subsequent call for early elections. To achieve this, we perform a critical analysis of the discourse presented in the tweets by the former president between May and July 2023. The results reveal a shift in his digital communication strategy and his relationships with other political actors following the announcement of early elections. |
| format | Revistas |
| id | urvio-article-6098 |
| institution | URVIO. Revista Latinoamericana de Estudios de Seguridad |
| language | Español |
| publishDate | 2023 |
| publisher | FLACSO - Sede Ecuador |
| record_format | ojs |
| spelling | urvio-article-60982023-10-10T01:59:25Z Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) Comunicación estratégica en crisis políticas: el caso de Guillermo Lasso (2023) Chavero, Palmira Rodríguez, Raquel comunicación estratégica crisis política elecciones Ecuador redes sociales strategic communication elections ECUADOR political crisis social networks The increase in the use of digital platforms and social networks by various actors in the public sphere has become one of the most significant areas of study in Communication studies in recent decades. Its utilization during political crises underscores the importance of strategic communication for political actors, as it transforms into crisis communication. In this work, we conduct an analysis of the digital strategic communication employed by the former president of Ecuador, Guillermo Lasso, during the political crisis caused by the impeachment trial against him in May 2023 and his subsequent call for early elections. To achieve this, we perform a critical analysis of the discourse presented in the tweets by the former president between May and July 2023. The results reveal a shift in his digital communication strategy and his relationships with other political actors following the announcement of early elections. El incremento en el uso de las plataformas digitales y las redes sociales por parte de diferentes actores de la esfera pública se ha convertido en una de las líneas de estudio con más aportes en las últimas décadas en los estudios de la Comunicación. Su uso en momentos de crisis política revela la importancia de la comunicación estratégica de los actores políticos, puesto que la convierte en comunicación de crisis. En este trabajo analizamos la comunicación estratégica digital del expresidente de Ecuador, Guillermo Lasso, en la crisis política provocada por el juicio político en su contra (mayo 2023) y la convocatoria a elecciones anticipadas. Para ello, presentamos un análisis crítico del discurso de los tuits emitidos por el expresidente entre mayo y julio de 2023. Los resultados dan cuenta de un giro en su estrategia comunicacional digital y en su relación con el resto de actores políticos tras el anticipo electoral. FLACSO - Sede Ecuador 2023-09-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html application/epub+zip https://revistas.flacsoandes.edu.ec/urvio/article/view/6098 10.17141/urvio.37.2023.6098 URVIO. Revista Latinoamericana de Estudios de Seguridad; No. 37 (2023): Urvio. Revista Latinoamericana de Estudios de Seguridad (septiembre-diciembre); 8-27 URVIO. Revista Latinoamericana de Estudios de Seguridad; Núm. 37 (2023): Urvio. Revista Latinoamericana de Estudios de Seguridad (septiembre-diciembre); 8-27 1390-4299 1390-3691 10.17141/urvio.37.2023 spa https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4564 https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4561 https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4562 Derechos de autor 2023 Palmira Chavero, Raquel Rodríguez http://creativecommons.org/licenses/by-nc-nd/4.0 |
| spellingShingle | Chavero, Palmira Rodríguez, Raquel Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title | Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_full | Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_fullStr | Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_full_unstemmed | Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_short | Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_sort | strategic communication in political crisis: the case of guillermo lasso (2023) |
| url | https://revistas.flacsoandes.edu.ec/urvio/article/view/6098 |