Biblioteca Digital de Vanguardia"Country of origin" effect and ethnocentrism in food purchase in Southern Chile
This study sought to determine the relative importance of the country of origin in the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer segments; and to evaluate which sociodemographic variables affect ethnocentrism in food consumption, through a survey responde...
| Autores principales: | , , , , , , , |
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| Formato: | Artículo |
| Lenguaje: | Inglés |
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Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
2017
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| Acceso en línea: | http://bdigital.uncu.edu.ar/9694 |
| _version_ | 1782342127327379456 |
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| author | Schnettler, Berta Sánchez, Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina |
| author_facet | Schnettler, Berta Sánchez, Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina |
| author_sort | Schnettler, Berta |
| collection | Repositorio |
| description | This study sought to determine the relative importance of the country of origin in
the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer
segments; and to evaluate which sociodemographic variables affect ethnocentrism in
food consumption, through a survey responded by 800 habitual supermarket shoppers
in southern Chile. It was determined that the country of origin was the most important
attribute in the selection of the four foods. Three consumer segments were distinguished
which assigned a different degree of importance to the country of origin, although
in two segments the country of origin was highly important in the purchase choice.
The consumers of the three segments preferred Chilean foods and expressed a lower
preference for food imported from countries that were farther away and more culturally
different from Chile. The segments differed significantly in the frequency of purchase
of imported foods, reasons for preferring to buy imported foods, and ethnocentrism. It
was found that if the respondent was a woman, of older age, belonged to the medium
or high socioeconomic level, and had a conservative lifestyle, the probability of being
ethnocentric in food consumption increased. |
| format | Artículo |
| id | uncu-9694 |
| institution | Biblioteca Digital - UNCUYO |
| language | Inglés |
| publishDate | 2017 |
| publisher | Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
|
| record_format | ojs |
| spelling | uncu-96942017-12-12T18:37:55Z "Country of origin" effect and ethnocentrism in food purchase in Southern Chile Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile Schnettler, Berta Sánchez, Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina Consumo de alimentos Segmentación de mercado Consumidores Chile Características sociodemográficas Food consumption Market segments Origin Ethnocentrism Etnocentrismo País de origen This study sought to determine the relative importance of the country of origin in the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer segments; and to evaluate which sociodemographic variables affect ethnocentrism in food consumption, through a survey responded by 800 habitual supermarket shoppers in southern Chile. It was determined that the country of origin was the most important attribute in the selection of the four foods. Three consumer segments were distinguished which assigned a different degree of importance to the country of origin, although in two segments the country of origin was highly important in the purchase choice. The consumers of the three segments preferred Chilean foods and expressed a lower preference for food imported from countries that were farther away and more culturally different from Chile. The segments differed significantly in the frequency of purchase of imported foods, reasons for preferring to buy imported foods, and ethnocentrism. It was found that if the respondent was a woman, of older age, belonged to the medium or high socioeconomic level, and had a conservative lifestyle, the probability of being ethnocentric in food consumption increased. Este estudio buscó determinar la importancia relativa del país de origen en la elección de cuatro alimentos (arroz, azúcar, carne de pollo y aceite); identificar segmentos de consumidores, y evaluar qué variables sociodemográficas afectan el etnocentrismo en el consumo de alimentos, a través de una encuesta respondida por 800 compradores habituales de supermercados en el sur de Chile. Se obtuvo que el país de origen fue el atributo de mayor importancia en la elección de los cuatro alimentos. Se distinguieron tres segmentos de consumidores que asignaron diferente importancia al país de origen, aun cuando en dos de ellos el país de origen tuvo elevada relevancia en la elección. Los consumidores de los tres segmentos prefirieron los alimentos chilenos y expresaron una menor preferencia hacia los alimentos importados desde países más lejanos y diferentes culturalmente de Chile. Los segmentos difirieron significativamente según la frecuencia de compra de alimentos importados, razones para preferir comprar alimentos importados y etnocentrismo. Se obtuvo que si la persona es mujer, si es de mayor edad, pertenece al nivel socioeconómico medio o alto y posee un estilo de vida conservador, aumenta la probabilidad de que sea etnocéntrico en el consumo de alimentos. Fil: Schnettler, Berta. Universidad de La Frontera (Chile). Facultad de Ciencias Agropecuarias y Forestales. Departamento de Producción Agropecuaria. Fil: Sánchez, Mercedes. Universidad Pública de Navarra (Pamplona, España) Fil: Miranda, Horacio. Universidad de La Frontera (Chile). Facultad de Ciencias Agropecuarias y Forestales. Departamento de Producción Agropecuaria. Fil: Orellana, Ligia. University of Sheffield. Department of Psychology, Fil: Sepúlveda, José. University of Sheffield. Department of Psychology, Fil: Mora, Marcos. Universidad de Chile. Facultad de Ciencias Agronómicas. Departamento de Economía Agraria. Fil: Lobos, Germán. Universidad de Talca (Chile) Fil: Hueche, Clementina. Chile. Universidad de La Frontera. Centro de Psicología Económica y del Consumo. Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 78 Revista de la Facultad de Ciencias Agrarias Vol. 49, no. 2 Revista de la Facultad de Ciencias Agrarias, Vol. 49, no. 2 2017-09-04 eng Inglés http://bdigital.uncu.edu.ar/9598 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/2.5/ar/ article info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias http://bdigital.uncu.edu.ar/9694 |
| spellingShingle | Consumo de alimentos Segmentación de mercado Consumidores Chile Características sociodemográficas Food consumption Market segments Origin Ethnocentrism Etnocentrismo País de origen Schnettler, Berta Sánchez, Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina "Country of origin" effect and ethnocentrism in food purchase in Southern Chile |
| title | "Country of origin" effect and ethnocentrism in food purchase in Southern Chile
|
| title_full | "Country of origin" effect and ethnocentrism in food purchase in Southern Chile
|
| title_fullStr | "Country of origin" effect and ethnocentrism in food purchase in Southern Chile
|
| title_full_unstemmed | "Country of origin" effect and ethnocentrism in food purchase in Southern Chile
|
| title_short | "Country of origin" effect and ethnocentrism in food purchase in Southern Chile
|
| title_sort | "country of origin" effect and ethnocentrism in food purchase in southern chile |
| topic | Consumo de alimentos Segmentación de mercado Consumidores Chile Características sociodemográficas Food consumption Market segments Origin Ethnocentrism Etnocentrismo País de origen |
| url | http://bdigital.uncu.edu.ar/9694 |