| Sumario: | In order to compare the acceptance of beef obtained from a conventionally bred,
cloned or genetically modified (GM) animal by working adults and university students,
and to identify consumer segments in both subsamples, a survey of 400 people in
southern Chile was applied, distributed by means of proportional allocation. Using a
conjoint analysis in the total sample, it was determined that the production technology
was more important than the price, origin, presentation or breed of the animal. The
consumers preferred Argentinean beef, cut, from a conventional animal, at the lowest
price. In both subsamples one segment was sensitive to the production technology, one
to the price and one to the origin of the meat. Nevertheless, the proportion of adults who
rejected cloning and GM was greater, whereas a significant proportion of students viewed
meat from a cloned or GM animal positively. In both subsamples, the groups sensitive to
the origin had a positive view of beef from a GM animal. The groups in the subsample of
students were differentiated by the frequency of beef consumption. In both subsamples,
the segments did not differ in the level of satisfaction with their food-related life.
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