The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach

The study of regional competitiveness of agricultural markets stresses the importance of market dynamics into a Supply Chain Management (SCM) framework. The aim of this paper was to carry out a descriptive analysis of the Brazilian beef meat sector focusing on the role of inter-firm collaboration as...

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Autores principales: Valdés, Rodrigo, Díaz Osorio, José
Formato: Artículo
Lenguaje:Inglés
Publicado: Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 2015
Materias:
Acceso en línea:http://bdigital.uncu.edu.ar/7481
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author Valdés, Rodrigo
Díaz Osorio, José
author_facet Valdés, Rodrigo
Díaz Osorio, José
author_sort Valdés, Rodrigo
collection Repositorio
description The study of regional competitiveness of agricultural markets stresses the importance of market dynamics into a Supply Chain Management (SCM) framework. The aim of this paper was to carry out a descriptive analysis of the Brazilian beef meat sector focusing on the role of inter-firm collaboration as a source of value-added and competitive strength into the MERCOSUR context. It was applied two conceptual frameworks. The first one developed by Lambert and Cooper (2000) focus on an integration of the SCM and the second, proposed by Obersojer and Weindlmaier (2008) focus on an Efficient Consumer Response (ECR). From the first approach, it was identified structural problems that limit the integration of the SCM process of this sector, mainly due to difficulties to implement quality and safety standards due to its regional diversification. From the second, we concluded that distrust in the relationship between processing companies and retailers and a lack of strategic consumer orientation were the main obstacles for subsequent implementation of an ECR framework in the beef meat sector. Finally, it is desirable a management structure that enforces the capability of the different areas to increase the coordinating level among its respective chains. Keywords • • • Brazil • MERCOSUR • • • Brasil • MERCOSUR
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spelling uncu-74812016-06-27T17:18:09Z The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach El sector productor de carne bovina brasileño en un contexto nacional e internacional : un enfoque desde la gestión de la cadena de abastecimento (SCM) Valdés, Rodrigo Díaz Osorio, José Carne Mercosur Brasil Agri-food chains Competitiveness Logistics Cadenas agroalimentarias Carne bovina Competitividad regional The study of regional competitiveness of agricultural markets stresses the importance of market dynamics into a Supply Chain Management (SCM) framework. The aim of this paper was to carry out a descriptive analysis of the Brazilian beef meat sector focusing on the role of inter-firm collaboration as a source of value-added and competitive strength into the MERCOSUR context. It was applied two conceptual frameworks. The first one developed by Lambert and Cooper (2000) focus on an integration of the SCM and the second, proposed by Obersojer and Weindlmaier (2008) focus on an Efficient Consumer Response (ECR). From the first approach, it was identified structural problems that limit the integration of the SCM process of this sector, mainly due to difficulties to implement quality and safety standards due to its regional diversification. From the second, we concluded that distrust in the relationship between processing companies and retailers and a lack of strategic consumer orientation were the main obstacles for subsequent implementation of an ECR framework in the beef meat sector. Finally, it is desirable a management structure that enforces the capability of the different areas to increase the coordinating level among its respective chains. Keywords • • • Brazil • MERCOSUR • • • Brasil • MERCOSUR El estudio de la competitividad regional es de fundamental importancia para analizar la dinámica de los mercados agrícolas. El objetivo de este artículo fue realizar un análisis descriptivo del sector brasileño de carne bovina focalizado en el rol de la cooperación entre empresas y unidades productivas como fuente de valor agregado y fuerza competitiva en el contexto del MERCOSUR. Fueron aplicados dos modelos conceptuales. El primero, desarrollado por Lambert y Cooper (2000) focalizado en la integración de la cadena de abastecimento (SCM) y el segundo propuesto por Obersojer y Weindlmaier (2008) focalizado en la Respuesta Eficiente al Consumidor (ECR). Para el primer enfoque fueron identificados problemas estructurales que limitan la integración del proceso de SCM en este sector, principalmente debido a las dificultades en la implementación de padrones de calidad, seguridad y diversificación regional. Para el segundo se concluye que la desconfianza en la relación entre las firmas de procesamiento y retail, además de la falta de estrategia de orientación al consumidor son los principales obstáculos para la implementación de un cuadro de ECR en el sector de carne bovina. Finalmente, se sugiere una estructura de gestión empresarial que promueva la capacidad operativa y nivel de coordinación entre las respectivas áreas productivas y cadenas de abastecimento. Fil: Valdés, Rodrigo. Universidad de Talca (Chile) Fil: Díaz Osorio, José. Universidad de Talca (Chile) Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 78 Revista de la Facultad de Ciencias Agrarias Vol. 47, no. 1 Revista de la Facultad de Ciencias Agrarias, Vol. 47, no. 1 2015-01-01 eng Inglés http://bdigital.uncu.edu.ar/7465 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/2.5/ar/ article info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias http://bdigital.uncu.edu.ar/7481
spellingShingle Carne
Mercosur
Brasil
Agri-food chains
Competitiveness
Logistics
Cadenas agroalimentarias
Carne bovina
Competitividad regional
Valdés, Rodrigo
Díaz Osorio, José
The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach
title The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach
title_full The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach
title_fullStr The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach
title_full_unstemmed The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach
title_short The Brazilian beef meat sector into a domestic and international context : a Supply Chain Management (SCM) approach
title_sort brazilian beef meat sector into a domestic and international context : a supply chain management (scm) approach
topic Carne
Mercosur
Brasil
Agri-food chains
Competitiveness
Logistics
Cadenas agroalimentarias
Carne bovina
Competitividad regional
url http://bdigital.uncu.edu.ar/7481