Sumario: | The study of regional competitiveness of agricultural markets stresses the importance
of market dynamics into a Supply Chain Management (SCM) framework. The aim of this
paper was to carry out a descriptive analysis of the Brazilian beef meat sector focusing on
the role of inter-firm collaboration as a source of value-added and competitive strength
into the MERCOSUR context. It was applied two conceptual frameworks. The first one
developed by Lambert and Cooper (2000) focus on an integration of the SCM and the
second, proposed by Obersojer and Weindlmaier (2008) focus on an Efficient Consumer
Response (ECR). From the first approach, it was identified structural problems that limit
the integration of the SCM process of this sector, mainly due to difficulties to implement
quality and safety standards due to its regional diversification. From the second, we
concluded that distrust in the relationship between processing companies and retailers
and a lack of strategic consumer orientation were the main obstacles for subsequent
implementation of an ECR framework in the beef meat sector. Finally, it is desirable a
management structure that enforces the capability of the different areas to increase the
coordinating level among its respective chains.
Keywords
• • • Brazil • MERCOSUR
• • • Brasil • MERCOSUR
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