Biblioteca Digital de VanguardiaWho are the potential consumers of organic fruits and vegetables in Central Chile? : a CHAID approach
The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an undeveloped domestic market for organic products. This article identifi...
| Autores principales: | , , , , , |
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| Formato: | Artículo |
| Lenguaje: | Inglés |
| Publicado: |
Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
2015
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| Acceso en línea: | http://bdigital.uncu.edu.ar/7479 |
| _version_ | 1782341673720741888 |
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| author | Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler Palma, Alejandra Rodríguez, Marcelo Mora, Marcos |
| author_facet | Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler Palma, Alejandra Rodríguez, Marcelo Mora, Marcos |
| author_sort | Adasme-Berríos, Cristian |
| collection | Repositorio |
| description | The demand for organic fruits and vegetables (F&V) is growing worldwide, creating
market opportunities for developing countries as major suppliers. However, most
export-oriented developing countries such as Chile have an undeveloped domestic
market for organic products. This article identifies the segments of potential consumers
of organic F&V in Central Chile using an exploratory CHAID model. A questionnaire was
administered by surveying a random sample of 425 F&V consumers in central Chile.
The results of the CHAID model suggest two segments of potential consumers of organic
F&V. Both groups show awareness of the concept of organic food. Additionally, the
first segment perceives organic agriculture to have ethical benefits to the society and
considers organic F&V as healthy and nutritious; this group has a probability of over
80% to consume organic F&V. The second segment shows less awareness of the ethical
benefits to society and its probability of consuming organic F&V depends on family
income level. We discuss major implications for further studies on organic consumers.
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| format | Artículo |
| id | uncu-7479 |
| institution | Biblioteca Digital - UNCUYO |
| language | Inglés |
| publishDate | 2015 |
| publisher | Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
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| record_format | ojs |
| spelling | uncu-74792016-06-27T17:16:17Z Who are the potential consumers of organic fruits and vegetables in Central Chile? : a CHAID approach ¿Quiénes son los potenciales consumidores de frutas y verduras orgánicas en Chile Central? : una aproximación CHAID Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler Palma, Alejandra Rodríguez, Marcelo Mora, Marcos Análisis multivariante Comportamiento del consumidor Chile Comercio interior Agricultura orgánica Organic products Consumer behavior Multivariate analysis Productos orgánicos Frutas y verduras orgánicas The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an undeveloped domestic market for organic products. This article identifies the segments of potential consumers of organic F&V in Central Chile using an exploratory CHAID model. A questionnaire was administered by surveying a random sample of 425 F&V consumers in central Chile. The results of the CHAID model suggest two segments of potential consumers of organic F&V. Both groups show awareness of the concept of organic food. Additionally, the first segment perceives organic agriculture to have ethical benefits to the society and considers organic F&V as healthy and nutritious; this group has a probability of over 80% to consume organic F&V. The second segment shows less awareness of the ethical benefits to society and its probability of consuming organic F&V depends on family income level. We discuss major implications for further studies on organic consumers. La demanda por frutas y verduras (F&V) orgánicas está creciendo alrededor del mundo, creando oportunidades de mercado para los países en desarrollo como principales proveedores. Sin embargo, la mayoría de los países en vías de desarrollo orientados a la exportación, tales como Chile, tienen un mercado interno no desarrollado para los productos orgánicos. Este artículo identifica los segmentos de potenciales consumidores de frutas y verduras orgánicas en el centro de Chile, utilizando un modelo CHAID exploratorio. Se aplicó un cuestionario a una muestra aleatoria de 425 compradores de frutas y verduras. Los resultados del modelo CHAID sugieren dos segmentos de potenciales consumidores de frutas y verduras orgánicas. Ambos grupos demuestran conocimiento del concepto de alimento orgánico. Adicionalmente, el primer segmento percibe que la agricultura orgánica entrega beneficios éticos a la sociedad y considera que F&V orgánicas son saludables y nutritivos; este grupo tiene una probabilidad de más de 80% de consumir F&V orgánicas. El segundo segmento demuestra menos conciencia de los beneficios éticos a la sociedad y su probabilidad de consumir F&V orgánicas, depende del nivel de ingreso familiar. Otras implicancias son discutidas para estudios posteriores en consumidores de alimentos orgánicos. Fil: Adasme-Berríos, Cristian. Universidad Católica del Maule (Talca, Chile) Fil: Sánchez, Mercedes. Universidad Pública de Navarra (Pamplona, España) Fil: Jara-Rojas, Roberto. Universidad de Talca (Chile) Fil: Engler Palma, Alejandra. Universidad de Talca (Chile) Fil: Rodríguez, Marcelo. Universidad Católica del Maule (Talca, Chile) Fil: Mora, Marcos. Universidad de Chile. Facultad de Ciencias Agronómicas. Departamento de Economía Agraria. Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 78 Revista de la Facultad de Ciencias Agrarias Vol. 47, no. 1 Revista de la Facultad de Ciencias Agrarias, Vol. 47, no. 1 2015-01-01 eng Inglés http://bdigital.uncu.edu.ar/7465 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/2.5/ar/ article info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias http://bdigital.uncu.edu.ar/7479 |
| spellingShingle | Análisis multivariante Comportamiento del consumidor Chile Comercio interior Agricultura orgánica Organic products Consumer behavior Multivariate analysis Productos orgánicos Frutas y verduras orgánicas Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler Palma, Alejandra Rodríguez, Marcelo Mora, Marcos Who are the potential consumers of organic fruits and vegetables in Central Chile? : a CHAID approach |
| title | Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_full | Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_fullStr | Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_full_unstemmed | Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_short | Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_sort | who are the potential consumers of organic fruits and vegetables in central chile?
: a chaid approach |
| topic | Análisis multivariante Comportamiento del consumidor Chile Comercio interior Agricultura orgánica Organic products Consumer behavior Multivariate analysis Productos orgánicos Frutas y verduras orgánicas |
| url | http://bdigital.uncu.edu.ar/7479 |