Biblioteca Digital de VanguardiaAcceptance of a vegetable with designation of origin in two cities in southern Chile
Considering that the regional origin of foods can increase consumer acceptance, the relative importance of the designation of origin (DO) in the decision to purchase tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were distinguished according to their preferences by admin...
| Autores principales: | , , , , , |
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| Formato: | Artículo |
| Lenguaje: | Inglés |
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Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
2015
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| Acceso en línea: | http://bdigital.uncu.edu.ar/7478 |
| _version_ | 1782341673447063552 |
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| author | Schnettler, Berta Pihán, Rodolfo Valdevenito, Ana Miranda, Horacio Lobos, Germán Grunert, Klaus G. |
| author_facet | Schnettler, Berta Pihán, Rodolfo Valdevenito, Ana Miranda, Horacio Lobos, Germán Grunert, Klaus G. |
| author_sort | Schnettler, Berta |
| collection | Repositorio |
| description | Considering that the regional origin of foods can increase consumer acceptance,
the relative importance of the designation of origin (DO) in the decision to purchase
tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were
distinguished according to their preferences by administering a survey to 400 people.
A conjoint analysis was used to determine that the variety of tomato (41.8%) was more
important than DO (19.5%) and price (17.0%). Presentation and size were the least
important attributes. Consumers preferred long-life tomatoes and in bunch, with Angol
DO at the lowest price. A hierarchical cluster analysis distinguished three segments. The
first (52.5%) was sensitive to variety. The second (13.0%) was also sensitive to variety,
but they preferred to pay the highest price. The third (34.5%) was sensitive to price. All
three segments preferred the tomato with Angol DO. The segments differed significantly
according to gender, size of family group and level of satisfaction with their food-related
life. The results indicate a good acceptance of tomatoes with Angol DO; however,
particular relevance must be given to the variety of tomato produced. |
| format | Artículo |
| id | uncu-7478 |
| institution | Biblioteca Digital - UNCUYO |
| language | Inglés |
| publishDate | 2015 |
| publisher | Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
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| record_format | ojs |
| spelling | uncu-74782016-06-27T17:15:15Z Acceptance of a vegetable with designation of origin in two cities in southern Chile Aceptación de una hortaliza con denominación de origen en dos ciudades del sur de Chile Schnettler, Berta Pihán, Rodolfo Valdevenito, Ana Miranda, Horacio Lobos, Germán Grunert, Klaus G. Tomate Angol (Chile) Denominación de origen Designation of origin Tomato Variedades de tomate Considering that the regional origin of foods can increase consumer acceptance, the relative importance of the designation of origin (DO) in the decision to purchase tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were distinguished according to their preferences by administering a survey to 400 people. A conjoint analysis was used to determine that the variety of tomato (41.8%) was more important than DO (19.5%) and price (17.0%). Presentation and size were the least important attributes. Consumers preferred long-life tomatoes and in bunch, with Angol DO at the lowest price. A hierarchical cluster analysis distinguished three segments. The first (52.5%) was sensitive to variety. The second (13.0%) was also sensitive to variety, but they preferred to pay the highest price. The third (34.5%) was sensitive to price. All three segments preferred the tomato with Angol DO. The segments differed significantly according to gender, size of family group and level of satisfaction with their food-related life. The results indicate a good acceptance of tomatoes with Angol DO; however, particular relevance must be given to the variety of tomato produced. Considerando que la región de origen de los alimentos puede aumentar la aceptación de los consumidores, se evaluó la importancia relativa de la información referida a la denominación de origen (DO) en la decisión de compra de tomates en Temuco y Puerto Montt, Chile, y se diferenciaron segmentos de consumidores según sus preferencias, mediante una encuesta a 400 personas. Utilizando análisis conjunto se determinó que la variedad de tomate (41,8%) fue más importante que la DO (19,5%) y el precio (17,0%). La presentación y el tamaño fueron atributos poco importantes. Los consumidores prefirieron tomate larga vida y en racimo, con DO de Angol, al menor precio. Mediante análisis de conglomerados jerárquicos se diferenciaron tres segmentos. El primero (52,5%) fue sensible a la variedad. El segundo (13,0%) también fue sensible a la variedad, pero prefirieron pagar el precio más elevado. El tercero (34,5%) fue sensible al precio. Los tres segmentos prefirieron el tomate con DO de Angol. Los segmentos se diferenciaron significativamente según género, tamaño del grupo familiar y nivel de satisfacción con su alimentación. Los resultados indican buena aceptación hacia tomates con DO de Angol, sin embargo, se debe dar especial relevancia a la variedad de tomate a producir. Fil: Schnettler, Berta. Universidad de La Frontera (Chile). Facultad de Ciencias Agropecuarias y Forestales. Departamento de Producción Agropecuaria. Fil: Pihán, Rodolfo. Universidad de La Frontera (Chile). Facultad de Ciencias Agropecuarias y Forestales. Departamento de Producción Agropecuaria. Fil: Valdevenito, Ana. Universidad de La Frontera (Chile). Facultad de Ciencias Agropecuarias y Forestales. Departamento de Producción Agropecuaria. Fil: Miranda, Horacio. Universidad de La Frontera (Chile). Facultad de Ciencias Agropecuarias y Forestales. Departamento de Producción Agropecuaria. Fil: Lobos, Germán. Universidad de Talca (Chile) Fil: Grunert, Klaus G.. Universidad de Aarhus (Dinamarca) Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 78 Revista de la Facultad de Ciencias Agrarias Vol. 47, no. 1 Revista de la Facultad de Ciencias Agrarias, Vol. 47, no. 1 2015-01-01 eng Inglés http://bdigital.uncu.edu.ar/7465 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/2.5/ar/ article info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias http://bdigital.uncu.edu.ar/7478 |
| spellingShingle | Tomate Angol (Chile) Denominación de origen Designation of origin Tomato Variedades de tomate Schnettler, Berta Pihán, Rodolfo Valdevenito, Ana Miranda, Horacio Lobos, Germán Grunert, Klaus G. Acceptance of a vegetable with designation of origin in two cities in southern Chile |
| title | Acceptance of a vegetable with designation of origin in two cities in southern Chile
|
| title_full | Acceptance of a vegetable with designation of origin in two cities in southern Chile
|
| title_fullStr | Acceptance of a vegetable with designation of origin in two cities in southern Chile
|
| title_full_unstemmed | Acceptance of a vegetable with designation of origin in two cities in southern Chile
|
| title_short | Acceptance of a vegetable with designation of origin in two cities in southern Chile
|
| title_sort | acceptance of a vegetable with designation of origin in two cities in southern chile |
| topic | Tomate Angol (Chile) Denominación de origen Designation of origin Tomato Variedades de tomate |
| url | http://bdigital.uncu.edu.ar/7478 |