Cultural convergences in world wine consumption

This paper addresses the dynamics of world wine consumption over the past 50 years in 26 countries, verifying whether or not there is a macro-tendency towards a common consumption style, despite differences in taxation, economic policies and distribution systems among countries. From an empirical po...

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Autores principales: Dal Bianco, Andrea, Boatto, Vasco, Caracciolo, Francesco
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 2013
Materias:
Acceso en línea:http://bdigital.uncu.edu.ar/6115
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author Dal Bianco, Andrea
Boatto, Vasco
Caracciolo, Francesco
author_facet Dal Bianco, Andrea
Boatto, Vasco
Caracciolo, Francesco
author_sort Dal Bianco, Andrea
collection Repositorio
description This paper addresses the dynamics of world wine consumption over the past 50 years in 26 countries, verifying whether or not there is a macro-tendency towards a common consumption style, despite differences in taxation, economic policies and distribution systems among countries. From an empirical point of view, the σ and β convergence hypotheses were formally tested. Model results confirm the existence of both types of convergences. Per capita consumption of wine first experienced a reduction in differences between countries and then converged toward a central value. "Traditional" countries, with historically high levels of consumption, showed a decrease in wine consumption, while emerging countries with historically lower consumption levels showed an increase. These findings not only provide further support to the theory of international convergence of wine consumption on a volume basis, as already observed by other researchers in the European market, but they also offer support for the theory in major world markets. Furthermore, convergence appears to be happening not only at a quantitative level but at qualitative level as well, and this phenomenon may very well reflect the changing tastes of worldwide consumers towards a generalized structure of wine consumption.
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spelling uncu-61152014-10-22T15:10:43Z Cultural convergences in world wine consumption Convergencia cultural en el consumo mundial de vino Dal Bianco, Andrea Boatto, Vasco Caracciolo, Francesco Vinos Wines Convergencia cultural Mercado internacional del vino Wine consumption Cultural convergences International market This paper addresses the dynamics of world wine consumption over the past 50 years in 26 countries, verifying whether or not there is a macro-tendency towards a common consumption style, despite differences in taxation, economic policies and distribution systems among countries. From an empirical point of view, the σ and β convergence hypotheses were formally tested. Model results confirm the existence of both types of convergences. Per capita consumption of wine first experienced a reduction in differences between countries and then converged toward a central value. "Traditional" countries, with historically high levels of consumption, showed a decrease in wine consumption, while emerging countries with historically lower consumption levels showed an increase. These findings not only provide further support to the theory of international convergence of wine consumption on a volume basis, as already observed by other researchers in the European market, but they also offer support for the theory in major world markets. Furthermore, convergence appears to be happening not only at a quantitative level but at qualitative level as well, and this phenomenon may very well reflect the changing tastes of worldwide consumers towards a generalized structure of wine consumption. Este paper compara las dinámicas del consumo internacional de vino de los últimos 50 años en 26 países, con el objetivo de averiguar si existe una tendencia global hacia un estilo de consumo común, al margen de las diferencias impositivas y arancelarias, políticas económicas y sistemas de distribución de cada país. Los resultados del modelo confirman las hipótesis de convergencia de tipo σ y de tipo β: se observa una disminución en la diferencia d-el consumo per capita de vino entre países y posteriormente un aumento hacia un valor central, en términos de litros. Los países "tradicionales", con niveles de consumo históricamente altos, han experimentado una disminución del mismo, mientras que países emergentes con menor tradición de consumo de vinos han registrado un crecimiento. Estos resultados no solo apoyan la teoría del consumo internacional del vino desde un punto de vista cuantitativo, ya verificada en mercados europeos, sino que extiende su alcance hacia otros mercados. Se observa también una convergencia cualitativa, fenómeno que podría reflejar un cambio mundial en los gustos de los consumidores hacia un modelo con tendencias a la uniformidad. Fil: Dal Bianco, Andrea. Padova, Italia. Universidad de Padua. Fil: Boatto, Vasco. Padova, Italia. Universidad de Padua. Fil: Caracciolo, Francesco. Portici (Italia). Universidad de Naples Federico II Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 78 Revista de la Facultad de Ciencias Agrarias Vol. 45, no. 2 Revista de la Facultad de Ciencias Agrarias, Vol. 45, no. 2 2013-12-02 spa Español http://bdigital.uncu.edu.ar/6005 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/2.5/ar/ article info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias http://bdigital.uncu.edu.ar/6115
spellingShingle Vinos
Wines
Convergencia cultural
Mercado internacional del vino
Wine consumption
Cultural convergences
International market
Dal Bianco, Andrea
Boatto, Vasco
Caracciolo, Francesco
Cultural convergences in world wine consumption
title Cultural convergences in world wine consumption
title_full Cultural convergences in world wine consumption
title_fullStr Cultural convergences in world wine consumption
title_full_unstemmed Cultural convergences in world wine consumption
title_short Cultural convergences in world wine consumption
title_sort cultural convergences in world wine consumption
topic Vinos
Wines
Convergencia cultural
Mercado internacional del vino
Wine consumption
Cultural convergences
International market
url http://bdigital.uncu.edu.ar/6115