Biblioteca Digital de VanguardiaA comparison between tourists profiles in two Italian wine routes
The study presents a comparative analysis of the wine tourism demand characteristics on two Italian wine routes. The research focuses on the more significant aspects that contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave Wine Road, relying on 576 tourists' inter...
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| Formato: | Artículo |
| Lenguaje: | Inglés |
| Publicado: |
Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
2018
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| Acceso en línea: | http://bdigital.uncu.edu.ar/10799 |
| _version_ | 1782342378343890944 |
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| author | Galletto, Luigi |
| author_facet | Galletto, Luigi |
| author_sort | Galletto, Luigi |
| collection | Repositorio |
| description | The study presents a comparative analysis of the wine tourism demand characteristics
on two Italian wine routes. The research focuses on the more significant aspects that
contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave
Wine Road, relying on 576 tourists' interviews. Through logistic regression, the identified
variables may increase the relative propensity for a wine tourist to choose one or other
itinerary. The results confirm a rather significant diversity between the two profiles
(84% of cases are correctly classified). They show that the aspects that imply a greater
propensity to travel along the Piave Wine Road rather than the Soave one correspond to
an elderly foreign, university graduate tourist who have travelled for more than 3 days.
This tourist pursues cultural activities, visits friends or acquaintances and tours with
them. On the contrary, the latter one is more often preferred by someone aged less than
thirty, who has learned of the route on a tourist board. He is less inclined to buy local
wines and he spends less than 20 euro per meal. In this road is much more common the
tendency to consider the wine tourism experience complete. Understanding the aspects
that distinguish own wine tourists from other routes tourists allows Road Associations
to position themselves better in an increasingly competitive market, in order to prepare
appropriate territorial marketing strategies in relation to the wine tourism target that
they intend to reach. |
| format | Artículo |
| id | uncu-10799 |
| institution | Biblioteca Digital - UNCUYO |
| language | Inglés |
| publishDate | 2018 |
| publisher | Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
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| record_format | ojs |
| spelling | uncu-107992018-08-03T17:51:21Z A comparison between tourists profiles in two Italian wine routes Una comparación entre los perfiles de los turistas de dos rutas del vino italiano Galletto, Luigi Turismo Ruta del vino Italia Entrevistas Marketing Wine route Wine tourist profile Logistic regression Regresión logística Enoturismo The study presents a comparative analysis of the wine tourism demand characteristics on two Italian wine routes. The research focuses on the more significant aspects that contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave Wine Road, relying on 576 tourists' interviews. Through logistic regression, the identified variables may increase the relative propensity for a wine tourist to choose one or other itinerary. The results confirm a rather significant diversity between the two profiles (84% of cases are correctly classified). They show that the aspects that imply a greater propensity to travel along the Piave Wine Road rather than the Soave one correspond to an elderly foreign, university graduate tourist who have travelled for more than 3 days. This tourist pursues cultural activities, visits friends or acquaintances and tours with them. On the contrary, the latter one is more often preferred by someone aged less than thirty, who has learned of the route on a tourist board. He is less inclined to buy local wines and he spends less than 20 euro per meal. In this road is much more common the tendency to consider the wine tourism experience complete. Understanding the aspects that distinguish own wine tourists from other routes tourists allows Road Associations to position themselves better in an increasingly competitive market, in order to prepare appropriate territorial marketing strategies in relation to the wine tourism target that they intend to reach. El estudio presenta un análisis comparativo de las características de la demanda de turismo del vino en dos rutas del vino italiano. En particular, la investigación se centra en los aspectos más importantes que distinguen a los turistas del vino que frecuentan la Ruta del Vino del Piave y la Ruta del Vino Soave basándose en 576 entrevistas. A través de regresión logística, se pueden identificar las variables que más aumentan la propensión relativa para un turista del vino a elegir uno u otro itinerario. Los resultados confirman una diversidad bastante significativa entre los dos perfiles (84% de los casos son clasificados correctamente). Los resultados muestran que los aspectos que implican una mayor propensión a viajar a lo largo de la ruta del vino Piave en lugar de la ruta del Soave son: turistas ancianos, graduados, extranjeros, viajando por más de 3 días, que realicen actividades culturales, visitas a amigos o conocidos y viajar con ellos. Por el contrario, la preferencia por la segunda ruta se refleja mejor en los jóvenes menores de treinta años que han conocido el camino a través de organizaciones de turismo, están menos dispuestos a comprar vinos locales y gastan menos de 20 euros por comida. En esta ruta, es mucho más común la tendencia a considerar la experiencia del turismo del vino completa. El conocimiento de los aspectos que distinguen a los turistas del vino permite posicionarse adecuadamente en un mercado cada vez más competitivo y preparar estrategias de marketing apropiadas en relación con el target del turismo del vino que desean lograr. Fil: Galletto, Luigi. Padova, Italia. Universidad de Padua. Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 78 Revista de la Facultad de Ciencias Agrarias Vol. 50, no. 1 Revista de la Facultad de Ciencias Agrarias, Vol. 50, no. 1 2018-06-01 eng Inglés http://bdigital.uncu.edu.ar/10654 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/2.5/ar/ article info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias http://bdigital.uncu.edu.ar/10799 |
| spellingShingle | Turismo Ruta del vino Italia Entrevistas Marketing Wine route Wine tourist profile Logistic regression Regresión logística Enoturismo Galletto, Luigi A comparison between tourists profiles in two Italian wine routes |
| title | A comparison between tourists profiles in two Italian wine routes
|
| title_full | A comparison between tourists profiles in two Italian wine routes
|
| title_fullStr | A comparison between tourists profiles in two Italian wine routes
|
| title_full_unstemmed | A comparison between tourists profiles in two Italian wine routes
|
| title_short | A comparison between tourists profiles in two Italian wine routes
|
| title_sort | comparison between tourists profiles in two italian wine routes |
| topic | Turismo Ruta del vino Italia Entrevistas Marketing Wine route Wine tourist profile Logistic regression Regresión logística Enoturismo |
| url | http://bdigital.uncu.edu.ar/10799 |