Study of the Instagram communications strategy of sports startups in Spain

This paper focuses on the analysis of the communication role of sports startups in the main social net-works -Instagram- especially based on the narratives used. Due to the great importance of digital communication for business development, the main objective of this research is to find out how digi...

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Detalles Bibliográficos
Autores principales: Lobillo-Mora, Gema, Paniagua-Rojano, Francisco Javier
Formato: Revistas
Lenguaje:Español
Inglés
Publicado: Universidad Politécnica Salesiana (Ecuador) 2023
Acceso en línea:https://universitas.ups.edu.ec/index.php/universitas/article/view/7003

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