Biblioteca Digital de VanguardiaSports Federations of Spain, communication resources and impact of Covid-19
Sports federations are considered of public utility in Spain. Their functions include communication and the organization of events, so the emergence of the pandemic, as in other sectors, meant a structural adaptation and communication management that put these organizations to the test. This article...
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6994 |
| _version_ | 1782340270377926656 |
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| author | Fernández-Souto, Ana Belén Rúas-Araújo, José Puentes-Rivera, Iván |
| author_facet | Fernández-Souto, Ana Belén Rúas-Araújo, José Puentes-Rivera, Iván |
| author_sort | Fernández-Souto, Ana Belén |
| collection | Revista |
| description | Sports federations are considered of public utility in Spain. Their functions include communication and the organization of events, so the emergence of the pandemic, as in other sectors, meant a structural adaptation and communication management that put these organizations to the test. This article proposes to analyze this reality in national and regional sports federations operating in Spain, making a study of their organizational reality and understanding the impact that Covid-19 has had on their communication. A questionnaire has been designed addressed to the communication directors and those responsible for it and a series of in-depth interviews have been carried out through which an x-ray will be made on the communicative panorama of the sports federations in the post-Covid era. After analyzing the data collected, it will be concluded that the reality of national and regional federations is quite different in the field of communication; their resources (human and economic) are very different and this is transferred to their internal structures to manage communication. On the other hand, the impact of Covid-19 has been overwhelming in these institutions, not only in terms of changes in communication management formats, but also in the use of tactics, techniques and tools. |
| format | Revistas |
| id | oai:revistas.ups.edu.ec:article-6994 |
| institution | Universitas |
| language | Español Inglés |
| publishDate | 2023 |
| publisher | Universidad Politécnica Salesiana (Ecuador) |
| record_format | ojs |
| spelling | oai:revistas.ups.edu.ec:article-69942023-08-22T15:34:31Z Sports Federations of Spain, communication resources and impact of Covid-19 Federaciones deportivas de España, recursos comunicativos e impacto de la Covid-19 Fernández-Souto, Ana Belén Rúas-Araújo, José Puentes-Rivera, Iván Federaciones deporte España comunicación relaciones públicas dircom organigrama Covid-19 Federations sport Spain communication public relations dircom organization chart Covid-19 Sports federations are considered of public utility in Spain. Their functions include communication and the organization of events, so the emergence of the pandemic, as in other sectors, meant a structural adaptation and communication management that put these organizations to the test. This article proposes to analyze this reality in national and regional sports federations operating in Spain, making a study of their organizational reality and understanding the impact that Covid-19 has had on their communication. A questionnaire has been designed addressed to the communication directors and those responsible for it and a series of in-depth interviews have been carried out through which an x-ray will be made on the communicative panorama of the sports federations in the post-Covid era. After analyzing the data collected, it will be concluded that the reality of national and regional federations is quite different in the field of communication; their resources (human and economic) are very different and this is transferred to their internal structures to manage communication. On the other hand, the impact of Covid-19 has been overwhelming in these institutions, not only in terms of changes in communication management formats, but also in the use of tactics, techniques and tools. Las federaciones deportivas son consideradas de utilidad pública en España. En sus funciones tiene un peso especial la comunicación y la organización de eventos, por lo que la aparición de la pandemia, al igual que ocurrió en otros sectores, supuso una adaptación estructural y de gestión comunicativa que puso a prueba a estas organizaciones. En este artículo se propone analizar esta realidad en las federaciones deportivas de carácter nacional y regional que operan en España, haciendo un estudio de su realidad organizacional y comprendiendo el impacto que la Covid-19 ha tenido en su comunicación. Se ha diseñado un cuestionario dirigido a los directores/as de comunicación y responsables de la misma y se han llevado a cabo una serie de entrevistas en profundidad a través de las cuales se realizarán una radiografía sobre el panorama comunicativo de las federaciones deportivas en la era post-covid. Tras el análisis de los datos recabados se concluirá que la realidad de las federaciones nacionales y regionales es bien distinta en el ámbito de la comunicación; sus recursos (humanos y económicos) son muy diferentes y esto se traslada a sus estructuras internas para gestionar la comunicación. Por otra parte, el impacto de la Covid-19 ha sido contundente en estas instituciones, no sólo en cuanto a cambios en los formatos de gestión de comunicación, sino también en lo referente a uso de tácticas, técnicas y herramientas. Universidad Politécnica Salesiana (Ecuador) 2023-10-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf application/zip application/zip https://universitas.ups.edu.ec/index.php/universitas/article/view/6994 10.17163/uni.n39.2023.09 Universitas; No. 39 (2023): (September 2023-February 2024). Trends in contemporary public administration: new methodological and conceptual approaches to the modernization of the democratic state; 205-227 Universitas; Núm. 39 (2023): (septiembre 2023-febrero 2024). Tendencias de la administración pública contemporánea: nuevos abordajes metodológicos y conceptuales sobre la modernización del estado democrático; 205-227 1390-8634 1390-3837 10.17163/uni.n39. spa eng https://universitas.ups.edu.ec/index.php/universitas/article/view/6994/7295 https://universitas.ups.edu.ec/index.php/universitas/article/view/6994/7296 https://universitas.ups.edu.ec/index.php/universitas/article/view/6994/7297 https://universitas.ups.edu.ec/index.php/universitas/article/view/6994/7298 Derechos de autor 2023 Universidad Politénica Salesiana http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Fernández-Souto, Ana Belén Rúas-Araújo, José Puentes-Rivera, Iván Sports Federations of Spain, communication resources and impact of Covid-19 |
| title | Sports Federations of Spain, communication resources and impact of Covid-19 |
| title_full | Sports Federations of Spain, communication resources and impact of Covid-19 |
| title_fullStr | Sports Federations of Spain, communication resources and impact of Covid-19 |
| title_full_unstemmed | Sports Federations of Spain, communication resources and impact of Covid-19 |
| title_short | Sports Federations of Spain, communication resources and impact of Covid-19 |
| title_sort | sports federations of spain, communication resources and impact of covid-19 |
| url | https://universitas.ups.edu.ec/index.php/universitas/article/view/6994 |