Biblioteca Digital de VanguardiaSports Federations of Spain, communication resources and impact of Covid-19
Sports federations are considered of public utility in Spain. Their functions include communication and the organization of events, so the emergence of the pandemic, as in other sectors, meant a structural adaptation and communication management that put these organizations to the test. This article...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6994 |
| Sumario: | Sports federations are considered of public utility in Spain. Their functions include communication and the organization of events, so the emergence of the pandemic, as in other sectors, meant a structural adaptation and communication management that put these organizations to the test. This article proposes to analyze this reality in national and regional sports federations operating in Spain, making a study of their organizational reality and understanding the impact that Covid-19 has had on their communication. A questionnaire has been designed addressed to the communication directors and those responsible for it and a series of in-depth interviews have been carried out through which an x-ray will be made on the communicative panorama of the sports federations in the post-Covid era. After analyzing the data collected, it will be concluded that the reality of national and regional federations is quite different in the field of communication; their resources (human and economic) are very different and this is transferred to their internal structures to manage communication. On the other hand, the impact of Covid-19 has been overwhelming in these institutions, not only in terms of changes in communication management formats, but also in the use of tactics, techniques and tools. |
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