Biblioteca Digital de VanguardiaFrom strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19
Twitter has become the Internet social network of choice for most political leaders and its use was significant during the hardest months of COVID-19. This paper analyzes the effects that the speeches of the main political leaders in Spain have had on the management of the communication of COVID-19,...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6925 |
| _version_ | 1782340269855735808 |
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| author | Méndez-Majuelos, María Inés Melero-Petit, Inés María Domínguez-García, Ricardo |
| author_facet | Méndez-Majuelos, María Inés Melero-Petit, Inés María Domínguez-García, Ricardo |
| author_sort | Méndez-Majuelos, María Inés |
| collection | Revista |
| description | Twitter has become the Internet social network of choice for most political leaders and its use was significant during the hardest months of COVID-19. This paper analyzes the effects that the speeches of the main political leaders in Spain have had on the management of the communication of COVID-19, in order to verify how their speech has influenced transparency and the increase in disinformation in this moment. Likewise, these data will allow us to observe which communication techniques have been used by the most representative figures linked to the management of the pandemic. Based on a triple approach methodological basis, a quantitative, qualitative and discursive content analysis will be carried out, analyzing the data with the SPSS tool, version 25. The results obtained show how institutional sources have propagated opinionated content on Twitter. more than informative. We also verify that the saturation of messages in thenetwork has given rise to a greater use of fallacy mechanisms by the institutional subjects analyzed and, therefore, it has been possible to determine that the way in which communication has been managed about COVID-19 has contributed to the increase in misinformation. Hand in hand with the new emerging narratives, social technology and artificial intelligence to know the citizen opinion of the transparency portals. |
| format | Revistas |
| id | oai:revistas.ups.edu.ec:article-6925 |
| institution | Universitas |
| language | Español Inglés |
| publishDate | 2023 |
| publisher | Universidad Politécnica Salesiana (Ecuador) |
| record_format | ojs |
| spelling | oai:revistas.ups.edu.ec:article-69252023-02-27T22:48:31Z From strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19 De la estrategia a la veracidad: actitud de los líderes políticos españoles en el inicio de la campaña de vacunación contra la COVID-19 Méndez-Majuelos, María Inés Melero-Petit, Inés María Domínguez-García, Ricardo Twitter COVID-19 comunicación política desinformación políticos discursos transparencia España Twitter COVID-19 political communication disinformation politicians speeches transparency Spain Twitter has become the Internet social network of choice for most political leaders and its use was significant during the hardest months of COVID-19. This paper analyzes the effects that the speeches of the main political leaders in Spain have had on the management of the communication of COVID-19, in order to verify how their speech has influenced transparency and the increase in disinformation in this moment. Likewise, these data will allow us to observe which communication techniques have been used by the most representative figures linked to the management of the pandemic. Based on a triple approach methodological basis, a quantitative, qualitative and discursive content analysis will be carried out, analyzing the data with the SPSS tool, version 25. The results obtained show how institutional sources have propagated opinionated content on Twitter. more than informative. We also verify that the saturation of messages in thenetwork has given rise to a greater use of fallacy mechanisms by the institutional subjects analyzed and, therefore, it has been possible to determine that the way in which communication has been managed about COVID-19 has contributed to the increase in misinformation. Hand in hand with the new emerging narratives, social technology and artificial intelligence to know the citizen opinion of the transparency portals. Twitter se ha convertido en la red social de Internet preferida por la mayoría de los líderes políticos y suutilización durante los meses más duros de la COVID-19 es significativa. Este trabajo analiza los efectos que los discursos de los principales líderes políticos en España han tenido en la gestión de la comunicación de la COVID-19, con el objetivo de comprobar cómo su discurso ha influido en la transparencia y enel aumento de la desinformación en este momento. Asimismo, estos datos permitirán observar cuáles sonlas técnicas comunicativas utilizadas por los representantes políticos más representativos y vinculados ala gestión de la pandemia en tres comunidades autónomas españolas. A partir de una base metodológicade triple enfoque, se realizará un análisis de contenido de carácter cuantitativo, cualitativo y discursivo,analizando los datos con la herramienta SPSS, versión 24. Los resultados obtenidos muestran cómolas fuentes institucionales han propagado en Twitter un contenido de carácter opinativo más que infor -mativo. Además se ha comprobado que la saturación de mensajes en la red ha dado lugar a una mayorutilización de mecanismos de falacias por parte de los sujetos institucionales analizados y, por tanto, se ha podido determinar que la forma en la que se ha gestionado la comunicación sobre la COVID-19 ha contribuido al incremento de la desinformación. Universidad Politécnica Salesiana (Ecuador) 2023-04-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf application/zip application/zip https://universitas.ups.edu.ec/index.php/universitas/article/view/6925 10.17163/uni.n38.2023.09 Universitas; No. 38 (2023): (March 2023-August 2023): Trends and challenges of sports journalism in the era of digital disruption.; 211-230 Universitas; Núm. 38 (2023): (marzo 2023-agosto 2023): Tendencias y retos del periodismo deportivo en la era de la disrupción digital; 211-230 1390-8634 1390-3837 10.17163/uni.n38 spa eng https://universitas.ups.edu.ec/index.php/universitas/article/view/6925/6601 https://universitas.ups.edu.ec/index.php/universitas/article/view/6925/6602 https://universitas.ups.edu.ec/index.php/universitas/article/view/6925/6604 https://universitas.ups.edu.ec/index.php/universitas/article/view/6925/6605 Derechos de autor 2023 Universidad Politénica Salesiana http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Méndez-Majuelos, María Inés Melero-Petit, Inés María Domínguez-García, Ricardo From strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19 |
| title | From strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19 |
| title_full | From strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19 |
| title_fullStr | From strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19 |
| title_full_unstemmed | From strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19 |
| title_short | From strategy to veracity: the behaviour of Spanish political leaders at the beginning of the vaccination against COVID-19 |
| title_sort | from strategy to veracity: the behaviour of spanish political leaders at the beginning of the vaccination against covid-19 |
| url | https://universitas.ups.edu.ec/index.php/universitas/article/view/6925 |