Biblioteca Digital de VanguardiaComparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza
This article compares the publications on social networks of the candidates Verónika Mendoza and Keiko Fujimori in the electoral processes of 2016 and 2021, the only candidates who participated in both processes. For this comparison, the framing theory was used, having as cutoff periods before and a...
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6919 |
| _version_ | 1782340269585203200 |
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| author | Cohaila-Ramos , Edwin |
| author_facet | Cohaila-Ramos , Edwin |
| author_sort | Cohaila-Ramos , Edwin |
| collection | Revista |
| description | This article compares the publications on social networks of the candidates Verónika Mendoza and Keiko Fujimori in the electoral processes of 2016 and 2021, the only candidates who participated in both processes. For this comparison, the framing theory was used, having as cutoff periods before and after the electoral debates. The publications in social networks were classified into thematic, strategic and positional frames. The interest of the comparison lies in observing if the electoral debate, a privileged event to show proposals and government plans, envisions a change in the type of framing of the candidates. It is observed that the publications of the candidates envision different framing positions, but the debate does not change the tenor of the publications, favoring strategic frames over positional and thematic ones. |
| format | Revistas |
| id | oai:revistas.ups.edu.ec:article-6919 |
| institution | Universitas |
| language | Español Inglés |
| publishDate | 2023 |
| publisher | Universidad Politécnica Salesiana (Ecuador) |
| record_format | ojs |
| spelling | oai:revistas.ups.edu.ec:article-69192023-08-22T15:34:31Z Comparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza Comparación de frames en redes sociales de las elecciones de 2016 y 2021 en Perú: el caso de las candidatas Fujimori y Mendoza Cohaila-Ramos , Edwin frame posicional estratégico temático redes sociales elecciones peruanas Fujimori Mendoza frame positional strategic temathic networks peruvian elections Fujimori Mendoza This article compares the publications on social networks of the candidates Verónika Mendoza and Keiko Fujimori in the electoral processes of 2016 and 2021, the only candidates who participated in both processes. For this comparison, the framing theory was used, having as cutoff periods before and after the electoral debates. The publications in social networks were classified into thematic, strategic and positional frames. The interest of the comparison lies in observing if the electoral debate, a privileged event to show proposals and government plans, envisions a change in the type of framing of the candidates. It is observed that the publications of the candidates envision different framing positions, but the debate does not change the tenor of the publications, favoring strategic frames over positional and thematic ones. Este artículo compara las publicaciones en redes sociales de las candidatas Verónika Mendoza y Keiko Fujimori en los procesos electorales de 2016 y 2021, únicas candidatas que participaron en ambos procesos. Para esta comparación se utilizó la teoría del framing, teniendo como cortes periodos previos y posteriores a los debates electorales. Las publicaciones en redes sociales se clasificaron en frames temáticos, estratégicos y posicionales. El interés de la comparación radica en observar si el debate electoral, evento privilegiado para mostrar propuestas y planes de gobierno, avizora un cambio en el tipo de enmarcamiento de las candidatas. Se observa que las publicaciones de las candidatas muestran diferentes posiciones de enmarcamiento, pero el debate no cambia el tenor de las publicaciones, privilegiándose los frames estratégicos sobre los posicionales y temáticos. Universidad Politécnica Salesiana (Ecuador) 2023-10-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf application/zip application/zip https://universitas.ups.edu.ec/index.php/universitas/article/view/6919 10.17163/uni.n39.2023.08 Universitas; No. 39 (2023): (September 2023-February 2024). Trends in contemporary public administration: new methodological and conceptual approaches to the modernization of the democratic state; 181-203 Universitas; Núm. 39 (2023): (septiembre 2023-febrero 2024). Tendencias de la administración pública contemporánea: nuevos abordajes metodológicos y conceptuales sobre la modernización del estado democrático; 181-203 1390-8634 1390-3837 10.17163/uni.n39. spa eng https://universitas.ups.edu.ec/index.php/universitas/article/view/6919/7291 https://universitas.ups.edu.ec/index.php/universitas/article/view/6919/7292 https://universitas.ups.edu.ec/index.php/universitas/article/view/6919/7293 https://universitas.ups.edu.ec/index.php/universitas/article/view/6919/7294 Derechos de autor 2023 Universidad Politénica Salesiana http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Cohaila-Ramos , Edwin Comparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza |
| title | Comparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza |
| title_full | Comparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza |
| title_fullStr | Comparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza |
| title_full_unstemmed | Comparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza |
| title_short | Comparison of frames in social networks of the 2016 and 2021 elections in Peru: the case of candidates Fujimori and Mendoza |
| title_sort | comparison of frames in social networks of the 2016 and 2021 elections in peru: the case of candidates fujimori and mendoza |
| url | https://universitas.ups.edu.ec/index.php/universitas/article/view/6919 |