Biblioteca Digital de VanguardiaLa propuesta de valor como elemento clave para innovar en el modelo de negocio del periodismo deportivo: comparativa de estudios de caso en España
Sports journalism has become one of the most innovative market niches, and the dynamic capabilities theoretical corpus allows us to describe the processes for innovation in the business model of news companies. Methodology. Through a comparative case study, this article analyses the current situatio...
| Autores principales: | , , , |
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
| Publicado: |
Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6910 |
| Sumario: | Sports journalism has become one of the most innovative market niches, and the dynamic capabilities theoretical corpus allows us to describe the processes for innovation in the business model of news companies. Methodology. Through a comparative case study, this article analyses the current situation and evolution of three media (ElDesmarque, Panenka, and 2Playbook) in six areas: value proposition, capabilities, positio-ning, market, revenue model, and mission. Results and discussion. The three cases have a well-defined valueproposition that differentiates them from their competitors. This proposal is based on a series of operationalcapabilities and competitive resources that generate competitive advantages that are difficult to imitate. Conclusion. Business model innovation (BMI) through dynamic capabilities (exploration, exploitation, andreconfiguration) is a key strategy to guarantee a company’s sustainability in the sports journalism sector. |
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