Communication management in professional cycling. The case of the Vuelta a Asturias

This research analyzes the communication management of the Vuelta a Asturias, one of the oldest cycling competitions on the Spanish calendar, included in the UCI Europe Tour 2.1 category. The study describesthe information management of both the specialized press and cycling teams and organization....

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Detalles Bibliográficos
Autores principales: Alonso García, Raúl, Ballesteros-Herencia, Carlos A.
Formato: Revistas
Lenguaje:Español
Inglés
Publicado: Universidad Politécnica Salesiana (Ecuador) 2023
Acceso en línea:https://universitas.ups.edu.ec/index.php/universitas/article/view/6901