Biblioteca Digital de VanguardiaCommunication management in professional cycling. The case of the Vuelta a Asturias
This research analyzes the communication management of the Vuelta a Asturias, one of the oldest cycling competitions on the Spanish calendar, included in the UCI Europe Tour 2.1 category. The study describesthe information management of both the specialized press and cycling teams and organization....
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6901 |
| _version_ | 1782340268784091136 |
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| author | Alonso García, Raúl Ballesteros-Herencia, Carlos A. |
| author_facet | Alonso García, Raúl Ballesteros-Herencia, Carlos A. |
| author_sort | Alonso García, Raúl |
| collection | Revista |
| description | This research analyzes the communication management of the Vuelta a Asturias, one of the oldest cycling competitions on the Spanish calendar, included in the UCI Europe Tour 2.1 category. The study describesthe information management of both the specialized press and cycling teams and organization. A triangulation of methods was carried out, based on a bibliographic review, to carry out a content analysis of the information published in El Comercio, La Nueva España, Marca and Ciclismo a Fondo during the days before and during the 2021 edition. The results of these first two phases were used to carry out aseries of interviews with communication professionals in charge of organizing and disseminating the As-turian test. In this way, it has been possible to describe, on the one hand, how the communication management is from the cycling teams themselves and the organization of the event, and on the other, how the coverage of this event is carried out by the journalists in charge of these specialized tasks. A rapid andprogressive application of new technologies by journalists and communication departments, a creative process of information disintermediation by cycling teams, the importance of generating identification processes and sports sponsorship as a key piece of information were detected |
| format | Revistas |
| id | oai:revistas.ups.edu.ec:article-6901 |
| institution | Universitas |
| language | Español Inglés |
| publishDate | 2023 |
| publisher | Universidad Politécnica Salesiana (Ecuador) |
| record_format | ojs |
| spelling | oai:revistas.ups.edu.ec:article-69012023-02-27T22:48:31Z Communication management in professional cycling. The case of the Vuelta a Asturias La gestión de la comunicación en el ciclismo profesional. El caso de la Vuelta a Asturias Alonso García, Raúl Ballesteros-Herencia, Carlos A. Periodismo comunicación ciclismo identidad desintermediación deporte información medios Journalism sport communication cycling identity disintermediation information media This research analyzes the communication management of the Vuelta a Asturias, one of the oldest cycling competitions on the Spanish calendar, included in the UCI Europe Tour 2.1 category. The study describesthe information management of both the specialized press and cycling teams and organization. A triangulation of methods was carried out, based on a bibliographic review, to carry out a content analysis of the information published in El Comercio, La Nueva España, Marca and Ciclismo a Fondo during the days before and during the 2021 edition. The results of these first two phases were used to carry out aseries of interviews with communication professionals in charge of organizing and disseminating the As-turian test. In this way, it has been possible to describe, on the one hand, how the communication management is from the cycling teams themselves and the organization of the event, and on the other, how the coverage of this event is carried out by the journalists in charge of these specialized tasks. A rapid andprogressive application of new technologies by journalists and communication departments, a creative process of information disintermediation by cycling teams, the importance of generating identification processes and sports sponsorship as a key piece of information were detected Esta investigación analiza la gestión comunicativa de la Vuelta a Asturias, una de las competiciones ciclistas más antiguas del calendario español, incluida en la categoría UCI Europe Tour 2.1. El estudio describe la gestión informativa tanto de la prensa especializada como de equipos ciclistas y organización. Se realizó una triangulación de métodos, partiendo de una revisión bibliográfica, para efectuar a continuación un análisis de contenido de las informaciones publicadas en El Comercio, La Nueva España, Marca y Ciclismo a Fondo durante los días previos y el transcurso de la edición de 2021. Los resultados de estas dos primeras fases sirvieron para realizar una serie de entrevistas a profesionales dela comunicación encargados de la organización y difusión de la prueba asturiana. De este modo, se ha podido describir, por un lado, cómo es la gestión de la comunicación desde los propios equipos ciclistas y la organización de la prueba, y por otro, cómo se realiza la cobertura de este evento por parte de los periodistas encargados de estas labores especializadas. Se detectó una aplicación rápida y progresiva de las nuevas tecnologías por parte de periodistas y departamentos de comunicación, un creativo proceso dedesintermediación informativa por parte de los equipos ciclistas, la importancia de generar procesos de identificación y el patrocinio deportivo como pieza informativa clave. Universidad Politécnica Salesiana (Ecuador) 2023-04-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf application/zip application/zip https://universitas.ups.edu.ec/index.php/universitas/article/view/6901 10.17163/uni.n38.2023.03 Universitas; No. 38 (2023): (March 2023-August 2023): Trends and challenges of sports journalism in the era of digital disruption.; 63-83 Universitas; Núm. 38 (2023): (marzo 2023-agosto 2023): Tendencias y retos del periodismo deportivo en la era de la disrupción digital; 63-83 1390-8634 1390-3837 10.17163/uni.n38 spa eng https://universitas.ups.edu.ec/index.php/universitas/article/view/6901/6577 https://universitas.ups.edu.ec/index.php/universitas/article/view/6901/6578 https://universitas.ups.edu.ec/index.php/universitas/article/view/6901/6579 https://universitas.ups.edu.ec/index.php/universitas/article/view/6901/6580 Derechos de autor 2023 Universidad Politénica Salesiana http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Alonso García, Raúl Ballesteros-Herencia, Carlos A. Communication management in professional cycling. The case of the Vuelta a Asturias |
| title | Communication management in professional cycling. The case of the Vuelta a Asturias |
| title_full | Communication management in professional cycling. The case of the Vuelta a Asturias |
| title_fullStr | Communication management in professional cycling. The case of the Vuelta a Asturias |
| title_full_unstemmed | Communication management in professional cycling. The case of the Vuelta a Asturias |
| title_short | Communication management in professional cycling. The case of the Vuelta a Asturias |
| title_sort | communication management in professional cycling. the case of the vuelta a asturias |
| url | https://universitas.ups.edu.ec/index.php/universitas/article/view/6901 |