Biblioteca Digital de VanguardiaAudience editors: between metrics and journalistic routines
Consumption measurement systems have become ubiquitous and disruptive in the news industry and in the work routines of its journalists. Faced with a new panorama of segmentation and content specialization, added to the appearance of a more active figure of the participative user, digital portals dem...
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
| Publicado: |
Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6776 |
| _version_ | 1782340267989270528 |
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| author | M. Focás, Brenda |
| author_facet | M. Focás, Brenda |
| author_sort | M. Focás, Brenda |
| collection | Revista |
| description | Consumption measurement systems have become ubiquitous and disruptive in the news industry and in the work routines of its journalists. Faced with a new panorama of segmentation and content specialization, added to the appearance of a more active figure of the participative user, digital portals demand greater versatility and technological training. Based on this reality, this research focuses on the figure of audience editors, which are relatively new actors in the newsrooms of Argentine digital portals. We perform a qualitative análisis. Through semi-structured in-depth interviews with audience editors from the main national digital portals, the text sets out different objectives. With this objective, firstly we analyze the modifications in journalistic work routines based on the use of metrics and different measurement techniques that impact newsworthiness criteria and the decisions about the place of certain news in the media’s home page. Secondly, to account for the management strategies promoted by these media, the role of Google as information gatekeeping and the role of audiences. Finally, the article proposes a reflection aimed at transcending marketing and public opinion studies to try to elucidate the ways in which the figure of the audience editor articulates the tensions between content, metrics and journalistic practices.
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| format | Revistas |
| id | oai:revistas.ups.edu.ec:article-6776 |
| institution | Universitas |
| language | Español Inglés |
| publishDate | 2023 |
| publisher | Universidad Politécnica Salesiana (Ecuador) |
| record_format | ojs |
| spelling | oai:revistas.ups.edu.ec:article-67762023-08-22T15:34:31Z Audience editors: between metrics and journalistic routines Editores de audiencias: entre las métricas y las rutinas periodísticas M. Focás, Brenda Redacciones Metricas Audiencias Noticias Periodistas Editores Google Contenidos Newsrooms Metrics Audiences News Journalists Editors Google Contents Consumption measurement systems have become ubiquitous and disruptive in the news industry and in the work routines of its journalists. Faced with a new panorama of segmentation and content specialization, added to the appearance of a more active figure of the participative user, digital portals demand greater versatility and technological training. Based on this reality, this research focuses on the figure of audience editors, which are relatively new actors in the newsrooms of Argentine digital portals. We perform a qualitative análisis. Through semi-structured in-depth interviews with audience editors from the main national digital portals, the text sets out different objectives. With this objective, firstly we analyze the modifications in journalistic work routines based on the use of metrics and different measurement techniques that impact newsworthiness criteria and the decisions about the place of certain news in the media’s home page. Secondly, to account for the management strategies promoted by these media, the role of Google as information gatekeeping and the role of audiences. Finally, the article proposes a reflection aimed at transcending marketing and public opinion studies to try to elucidate the ways in which the figure of the audience editor articulates the tensions between content, metrics and journalistic practices. Los sistemas de mediciones de consumos se han vuelto omnipresentes y disruptivos en la industria de las noticias y en las rutinas de trabajo de sus periodistas. Ante un nuevo panorama de segmentación y especialización de contenidos, sumado a la aparición de una figura más activa del usuario participativo, los portales digitales demandan mayor versatilidad y formación tecnológica. A través de entrevistas en profundidad semiestructuradas con editores de audiencias de los principales portales digitales nacionales, el texto se propone distintos objetivos. En primer lugar, indagar sobre las modificaciones en las rutinas de trabajo periodísticas a partir del uso de métricas. En segundo lugar, dar cuenta de las estrategias de gestión promovidas por estos medios, y el rol de Google como gatekeeping de la información. Por último, el artículo propone una reflexión orientada a trascender los estudios de marketing y opinión pública para intentar dilucidar los modos en que la figura del editor de audiencias articula las tensiones entre contenidos, métricas y prácticas periodísticas. Los resultados muestran que las métricas impactan en los criterios de noticiabilidad, en los contenidos y en la sinergia de las redacciones, aunque se evidencian tensiones y resistencias entre los periodistas y los editores de audiencias. Además Google es un actor crucial que promueve distintas estrategias con en el fin de lograr un lugar privilegiado en los resultados de búsquedas. Universidad Politécnica Salesiana (Ecuador) 2023-10-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf application/zip application/zip https://universitas.ups.edu.ec/index.php/universitas/article/view/6776 10.17163/uni.n39.2023.07 Universitas; No. 39 (2023): (September 2023-February 2024). Trends in contemporary public administration: new methodological and conceptual approaches to the modernization of the democratic state; 161-179 Universitas; Núm. 39 (2023): (septiembre 2023-febrero 2024). Tendencias de la administración pública contemporánea: nuevos abordajes metodológicos y conceptuales sobre la modernización del estado democrático; 161-179 1390-8634 1390-3837 10.17163/uni.n39. spa eng https://universitas.ups.edu.ec/index.php/universitas/article/view/6776/7287 https://universitas.ups.edu.ec/index.php/universitas/article/view/6776/7288 https://universitas.ups.edu.ec/index.php/universitas/article/view/6776/7289 https://universitas.ups.edu.ec/index.php/universitas/article/view/6776/7290 Derechos de autor 2023 Universidad Politénica Salesiana http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | M. Focás, Brenda Audience editors: between metrics and journalistic routines |
| title | Audience editors: between metrics and journalistic routines |
| title_full | Audience editors: between metrics and journalistic routines |
| title_fullStr | Audience editors: between metrics and journalistic routines |
| title_full_unstemmed | Audience editors: between metrics and journalistic routines |
| title_short | Audience editors: between metrics and journalistic routines |
| title_sort | audience editors: between metrics and journalistic routines |
| url | https://universitas.ups.edu.ec/index.php/universitas/article/view/6776 |