Thematic, strategic and positional frames about the 2016 Peruvian presidential debate

reconceptualization of the game and strategy frames is carried out separately according to the international literature and sub-indicators are built to obtain a more accurate measurement of each of them. The coverage of the 2016 Peruvian presidential elections is analyzed in 20 radio, press and tele...

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Autor principal: Macassi, Sandro
Formato: Revistas
Lenguaje:Español
Inglés
Publicado: Universidad Politécnica Salesiana (Ecuador) 2022
Acceso en línea:https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.05
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author Macassi, Sandro
author_facet Macassi, Sandro
author_sort Macassi, Sandro
collection Revista
description reconceptualization of the game and strategy frames is carried out separately according to the international literature and sub-indicators are built to obtain a more accurate measurement of each of them. The coverage of the 2016 Peruvian presidential elections is analyzed in 20 radio, press and televisionprograms, three days before the presidential debate, three days later and three days before the vote by way of comparison. The objective is to identify the impact that the presidential debate has on the prevalence of the use of the three journalistic frames in each of the presidential electoral rounds. The electoral debate influences the increase in the thematic framing of the first round, but not in the second round of elections. Positional framing is reduced after the electoral debate in both rounds, while strategic framing is not affected. The results show that the dynamics of the electoral system, such as the presidential debate, influence the prevalence of the use of framing. It highlights the need to study the influence of political dynamics on framing, decreasing the analysis around journalistic production. This broadens the way of seeing framing as discursive strategies to influence the audience and places them as part of a complex´ political communication process that also involves political institutions.
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spelling oai:revistas.ups.edu.ec:article-56792022-02-24T16:24:44Z Thematic, strategic and positional frames about the 2016 Peruvian presidential debate Frames temáticos, estratégicos y posicionales sobre el debate presidencial peruano de 2016 Macassi, Sandro Enmarcamiento Enmarcamiento de juego estratégico Enmarcamiento temático Debate presidencial Elecciones presidenciales Comunicación política Cobertura electoral Análisis de noticias Thematic frame Strategic game frame Framing Presidential Debate Political Communication Presidential elections Election coverage News analysis reconceptualization of the game and strategy frames is carried out separately according to the international literature and sub-indicators are built to obtain a more accurate measurement of each of them. The coverage of the 2016 Peruvian presidential elections is analyzed in 20 radio, press and televisionprograms, three days before the presidential debate, three days later and three days before the vote by way of comparison. The objective is to identify the impact that the presidential debate has on the prevalence of the use of the three journalistic frames in each of the presidential electoral rounds. The electoral debate influences the increase in the thematic framing of the first round, but not in the second round of elections. Positional framing is reduced after the electoral debate in both rounds, while strategic framing is not affected. The results show that the dynamics of the electoral system, such as the presidential debate, influence the prevalence of the use of framing. It highlights the need to study the influence of political dynamics on framing, decreasing the analysis around journalistic production. This broadens the way of seeing framing as discursive strategies to influence the audience and places them as part of a complex´ political communication process that also involves political institutions. Se realiza una reconceptualización de los enmarcamientos de juego y estrategia por separado según la literatura internacional y se construyen subindicadores para obtener una medición más precisa de cada uno de ellos. Se analiza la cobertura de las elecciones presidenciales peruanas de 2016 en 20 programas de radio, prensa y televisión, tres días antes del debate presidencial, tres días posteriores y tres días previos a la votación a modo de comparación. El objetivo es identificar la incidencia que tiene el debate presidencial en la prevalencia del uso de los tres enmarcamientos periodísticos en cada una de las vueltas electorales presidenciales. El debate electoral influye en el incremento del enmarcamiento temático en la primera vuelta, pero no en la segunda vuelta electoral. El enmarcamiento posicional se reduce después del debate electoral en ambas vueltas, mientras que el enmarcamiento estratégico no se ve afectado. Los resultados demuestran que las dinámicas del sistema electoral, como el debate presidencial, influyen en la prevalencia del uso de los enmarcamientos. Se resalta la necesidad de estudiar la influencia de las dinámicas políticas en los enmarcamientos, descentrando el análisis en torno a la producción periodística. Esto amplía la forma de ver los enmarcamientos como estrategias discursivas para influir en la audiencia y los sitúa como parte de un complejo proceso de comunicación política que involucra también a las instituciones políticas. Universidad Politécnica Salesiana (Ecuador) 2022-03-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf application/zip text/html https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.05 10.17163/uni.n36.2022.05 Universitas; No. 36 (2022): (March 2022-August 2022): Elections in the U.S. and Latin America: campaigns, electoral behavior, polarization and protests; 123-146 Universitas; Núm. 36 (2022): (marzo 2022-agosto 2022): Elecciones en EE. UU. e Iberoamérica: campañas, comportamiento electoral, polarización y protesta; 123-146 1390-8634 1390-3837 10.17163/uni.n36 spa eng https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.05/5066 https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.05/5067 https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.05/5068 https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.05/5069 Derechos de autor 2022 Universidad Politénica Salesiana http://creativecommons.org/licenses/by-nc-sa/4.0
spellingShingle Macassi, Sandro
Thematic, strategic and positional frames about the 2016 Peruvian presidential debate
title Thematic, strategic and positional frames about the 2016 Peruvian presidential debate
title_full Thematic, strategic and positional frames about the 2016 Peruvian presidential debate
title_fullStr Thematic, strategic and positional frames about the 2016 Peruvian presidential debate
title_full_unstemmed Thematic, strategic and positional frames about the 2016 Peruvian presidential debate
title_short Thematic, strategic and positional frames about the 2016 Peruvian presidential debate
title_sort thematic, strategic and positional frames about the 2016 peruvian presidential debate
url https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.05