Biblioteca Digital de VanguardiaPolitical construction of Nayib Bukele on Twitter in the context of COVID-19
This article aims to analyze the use of Twitter as a communication channel by the president of El Salvador,Nayib Bukele (@nayibbukele), an outsider, who is also considered the ‘millennial’ president of that nation and who strongly employs this digital platform for the dissemination of its government...
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2022
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.01 |
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| author | Mila-Maldonado, Juan Arturo Lara-Aguiar, Jhonatan Andrés Carrasco-Muro, Carlos David Narváez-Ruiz, Emilio Esteban |
| author_facet | Mila-Maldonado, Juan Arturo Lara-Aguiar, Jhonatan Andrés Carrasco-Muro, Carlos David Narváez-Ruiz, Emilio Esteban |
| author_sort | Mila-Maldonado, Juan Arturo |
| collection | Revista |
| description | This article aims to analyze the use of Twitter as a communication channel by the president of El Salvador,Nayib Bukele (@nayibbukele), an outsider, who is also considered the ‘millennial’ president of that nation and who strongly employs this digital platform for the dissemination of its government policies. The present analysis is landed and justified in the context of COVID-19, characterized by the taking of restrictive confinement measures at the regional and local level, with a strong struggle between the executive and the Salvadoran legislative apparatus, as well as the impact of the virus on all corners of the globe. As a temporality, the April- June quarter of 2020 is taken, for a total corpus of 766 messages. Through content analysis, the role of the political actor in a health crisis, the presence of struggles with the political class, the construction of the category of people applied to the Central American nationality, the polarization present in their agenda and others are analyzed. Elements of interest within the construction of the ‘us-them’ dichotomy in a digital environment. As the main finding, it is obtained that Bukele is framed within two characterizations; the first coupled with confronting political and social actors (mainly the legislative apparatus), an environment strongly marked by polarization; and the second, where he connects with citizens through charisma and the use of a close and positive language, in which cases polarization becomes an absent element and integration is called for. |
| format | Revistas |
| id | oai:revistas.ups.edu.ec:article-5533 |
| institution | Universitas |
| language | Español Inglés |
| publishDate | 2022 |
| publisher | Universidad Politécnica Salesiana (Ecuador) |
| record_format | ojs |
| spelling | oai:revistas.ups.edu.ec:article-55332022-02-24T16:24:44Z Political construction of Nayib Bukele on Twitter in the context of COVID-19 Construcción política de Nayib Bukele en Twitter en el contexto del COVID-19 Mila-Maldonado, Juan Arturo Lara-Aguiar, Jhonatan Andrés Carrasco-Muro, Carlos David Narváez-Ruiz, Emilio Esteban Pandemia de COVID-19 agenda política populismo Twitter Nayib Bukele polarización COVID-19 pandemic political agenda populism Twitter Nayib Bukele polarization This article aims to analyze the use of Twitter as a communication channel by the president of El Salvador,Nayib Bukele (@nayibbukele), an outsider, who is also considered the ‘millennial’ president of that nation and who strongly employs this digital platform for the dissemination of its government policies. The present analysis is landed and justified in the context of COVID-19, characterized by the taking of restrictive confinement measures at the regional and local level, with a strong struggle between the executive and the Salvadoran legislative apparatus, as well as the impact of the virus on all corners of the globe. As a temporality, the April- June quarter of 2020 is taken, for a total corpus of 766 messages. Through content analysis, the role of the political actor in a health crisis, the presence of struggles with the political class, the construction of the category of people applied to the Central American nationality, the polarization present in their agenda and others are analyzed. Elements of interest within the construction of the ‘us-them’ dichotomy in a digital environment. As the main finding, it is obtained that Bukele is framed within two characterizations; the first coupled with confronting political and social actors (mainly the legislative apparatus), an environment strongly marked by polarization; and the second, where he connects with citizens through charisma and the use of a close and positive language, in which cases polarization becomes an absent element and integration is called for. Este artículo tiene como objetivo analizar el uso de Twitter como canal de comunicación por parte delpresidente de El Salvador, Nayib Bukele (@nayibbukele), outsider, a su vez considerado el presidente‘millennial’ de dicha nación y quien emplea fuertemente esta plataforma digital para la difusión de suspolíticas de gobierno. El presente análisis se fundamenta y justifica en el contexto del COVID-19, caracterizado por la toma de medidas restrictivas de confinamiento a nivel regional y local, con una fuertepugna entre el ejecutivo y el aparato legislativo salvadoreño, así como la afectación del virus a todos losrincones del planeta. Como temporalidad se toma el trimestre abril-junio de 2020, para un corpus totalde 766 mensajes. Por medio del análisis de contenido se analiza el rol del actor político en una crisissanitaria, la presencia de pugnas con la clase política, la construcción de la categoría de pueblo de formaaplicada a la nacionalidad centroamericana, la polarización presente en su agenda y otros elementos deinterés dentro en la construcción de la dicotomía ‘nosotros-ellos’ en un entorno digital. El principal hallazgoes que Bukele se enmarca dentro de dos caracterizaciones; la primera aunada a confrontar actorespolíticos y sociales (principalmente el aparato legislativo), entorno fuertemente marcado por la polarización;y la segunda, donde conecta con la ciudadanía a través del carisma y del uso de un lenguaje cercanoy positivo, en cuyos casos la polarización se torna un elemento ausente y se apela a la integración. Universidad Politécnica Salesiana (Ecuador) 2022-03-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf application/zip text/html https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.01 10.17163/uni.n36.2022.01 Universitas; No. 36 (2022): (March 2022-August 2022): Elections in the U.S. and Latin America: campaigns, electoral behavior, polarization and protests; 19-41 Universitas; Núm. 36 (2022): (marzo 2022-agosto 2022): Elecciones en EE. UU. e Iberoamérica: campañas, comportamiento electoral, polarización y protesta; 19-41 1390-8634 1390-3837 10.17163/uni.n36 spa eng https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.01/5050 https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.01/5051 https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.01/5052 https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.01/5053 Derechos de autor 2022 Universidad Politénica Salesiana http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Mila-Maldonado, Juan Arturo Lara-Aguiar, Jhonatan Andrés Carrasco-Muro, Carlos David Narváez-Ruiz, Emilio Esteban Political construction of Nayib Bukele on Twitter in the context of COVID-19 |
| title | Political construction of Nayib Bukele on Twitter in the context of COVID-19 |
| title_full | Political construction of Nayib Bukele on Twitter in the context of COVID-19 |
| title_fullStr | Political construction of Nayib Bukele on Twitter in the context of COVID-19 |
| title_full_unstemmed | Political construction of Nayib Bukele on Twitter in the context of COVID-19 |
| title_short | Political construction of Nayib Bukele on Twitter in the context of COVID-19 |
| title_sort | political construction of nayib bukele on twitter in the context of covid-19 |
| url | https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.01 |