Biblioteca Digital de VanguardiaExplanation of the discursive ethos of Lenín Moreno and Rafael Correa in 2018
This article studies the speech analysis of Rafael Correa and Lenín Moreno in a new context of Ecuadorwith a variation of political articulations, in which discursive strategies have a renewed formation of usand others. The objective is to investigate the construction of the discursive ethos of both...
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2020
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/33.2020.06 |
| Sumario: | This article studies the speech analysis of Rafael Correa and Lenín Moreno in a new context of Ecuadorwith a variation of political articulations, in which discursive strategies have a renewed formation of usand others. The objective is to investigate the construction of the discursive ethos of both politicians in2018, through what they have said about themselves. It is a qualitative analysis of a corpus of 16 televisionspeeches (of different types) by Moreno and 9 by Correa. The results show a strong possession ofpersonal and political values of Moreno to support his proposal for dialogue and be a refounder of thecountry’s institutionality, while Correa emphasizes his moral integrity, he declares himself persecutedand as a redeemer of the country. The study makes visible how these discursive strategies built their imageabout the facts of the past and the present to form it differentially before their constructed opponents. |
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