| Sumario: | Cuba presents the highest aging rate in Latin America with 16% and a life expectancy that surpasses the 77 years old. The main objective of this research is to establish the basis of the integration process of elders in community social development activities through a socio-cultural strategy, which raises their prominence. This research is classified as explanatory. Methods such as historical and logical, analytic-synthetic, systemic-structural, and Participatory Action Research were used. Regarding to the technics, the interview, discussion groups and document analysis were also applied. The results showed that a holistic care to the elderly requires medical attention as well as participatory social actions.
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